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With the rapid rise of streaming in recent years, it’s a common misconception that older audiences are still spending the majority of their viewing time with linear TV — a belief that has kept most pharma advertising investments focused on traditional channels. As one of the most important demographics for pharma, we set out to […]
How do patients feel about connected TV? We teamed up with LG Ads Solutions to find out. We surveyed nearly 3,000 of them about how they view linear TV vs. connected TV, and compared their answers to what automated content recognition (ACR) data from smart TVs can tell us about their actual viewing behaviors between […]
We surveyed patients to understand how pharmaceutical ads can influence the decisions they make about their health in a time when advertisers are challenged with reaching the right consumers with relevant messages across screens and devices. Learn how to make your pharmaceutical ads more memorable and actionable to better engage patients and help them make […]
We surveyed patients to understand how informative and relevant they consider pharmaceutical ads, how these ads inform their decision-making and overall health and wellness journeys, and more. Learn how to strengthen your pharmaceutical ad performance and better educate patients about conditions and treatment options. Complete the form to receive an email to download our research […]
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