Adlab Logo

The health advertising industry is constantly being disrupted. Marketers are challenged with improving patient outcomes while navigating a complex privacy landscape, the deprecation of third-party cookies, and new technologies like generative AI.

This year’s AdLab Health Marketing Summit provided a forum for healthcare, pharma, and ad tech experts to collaborate on charting our path forward.

With an overarching focus on the future of personalization, AdLab explored such topics as: 

+  Experimenting with integrated campaigns 

+  Balancing business goals and regulatory uncertainty

+  Inspiring innovation with data and technology

Creating the Future of Health Advertising – Together

"There’s just so much happening at the same time this year. I feel like we’re trying to solve this together. That gives me encouragement that we’re not alone."
ELLIE KWONVP, ADDRESSABLE MEDIA, KINESSO
“Be ready for the tomorrow that’s coming.”
ANDREW CASALEPRESIDENT AND CEO, INDEX EXCHANGE
“Every pharma marketer and organization is in a state of change. Everyone is trying to learn and move faster than ever.”
MELISSA GORDON-RINGGLOBAL PRESIDENT OF HEALTH, INITIATIVE
“It’s nice to hear that everyone—ad tech, brand, client, agency—we’re all working together on all the challenges.”
ALAN SYSENIOR MANAGER OF BRAND SAFETY AND MEDIA OPERATIONS, JOHNSON & JOHNSON
“This is precisely the time when innovators and experts of our industry must come together to create a powerful vision for our future — one that unlocks the opportunity and puts us on a path forward.”
CHRIS PAQUETTEFOUNDER AND CEO, DEEPINTENT
Previous
Next

Expert Insights from Industry Leaders

Blog Post
AdLab Recap: How Innovation and Interoperability Will Enable Personalized Advertising
5-10-2024
As health marketing undergoes rapid disruption around privacy and identity, delivering personalized messaging at scale becomes a steeper challenge—and an even more important goal. It isn’t just about “selling” more products. It’s about finding new ways to reach people and improve health outcomes. At AdLab Health Marketing Summit, DeepIntent Founder...
Read More
Blog Post
Redefining Leadership: Empowering Women in Health, Advertising, and Technology
5-3-2024
This year’s AdLab Health Marketing Summit culminated in a panel discussion about women in the health marketing industry, the challenges they’ve met, and opportunities for men and women alike to be there for their colleagues. “Redefining Leadership: Empowering Women in Health, Advertising, and Technology” was moderated by DeepIntent Chief Revenue...
Read More
Blog Post
AdLab Recap: Advancing Addressability, Preserving Privacy
4-26-2024
Attendees at AdLab Health Marketing Summit identified privacy as a top concern, and it’s no wonder why. Health marketers must contend with new state privacy laws that are introduced yearly. Amid all this change, how can we precisely reach clinically relevant audiences? Experts convened to answer just that in our...
Read More
Chairs in front of a screen with the AdLab logo
Blog Post
As Said at AdLab: The Current State of Health Advertising from the Marketer’s POV
4-19-2024
Healthcare marketers today are navigating rapid change. Reshaping the industry as we know it, new privacy laws and technologies like generative AI create an air of uncertainty around health advertising’s next era. Last week, DeepIntent’s AdLab Health Marketing Summit brought healthcare, pharma, and ad tech leaders together to explore vital...
Read More
Three panelists onstage
Blog Post
Integrated Campaigns: Marketing as the Ultimate Social Experiment
4-18-2024
On April 9, DeepIntent assembled leaders from across the pharma, marketing, and ad tech industries at AdLab Health Marketing Summit to address our current moment of transformation and the questions that define it. The second panel of the day brought together Omnicom Health Group CEO Matt McNally and Natalie Mancuso,...
Read More

An Interactive, Engaging Event

Previous
Next

AdLab 2024 | Redefining Leadership: Empowering Women in Health, Advertising, and Technology

Watch as we redefine leadership paradigms and empower women to shape the future of leadership, transcending gender barriers and fostering inclusive, equitable environments.

Featuring:
Meredith Carber, Associate Director, Media Planning and Execution, Sanofi
Kristy Quagliariello, VP, Programmatic, Klick
Melissa Gordon-Ring, Global President, Health, Initiative
Moderated by Lisa Kopp Johnson, CRO, DeepIntent