The Jeep brand embodies the essence of rugged, go-anywhere vehicles. Jeeps have a long history of customer loyalty despite lagging in fuel economy, comfort, and reliability. Nowhere has that been truer than with the roughrider Wrangler, an iconic workhorse loved by its owners. The brand has shifted upscale with its recent Grand Cherokee, Grand Cherokee L, Wagoneer, and Grand Wagoneer models. The Compass continues on, and the Wrangler and Gladiator get freshed for 2024.