Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
The Messenger, a news website that pledged to shake up the media industry with a playbook borrowed from the doomed publishing start-ups of yesteryear, will be closing down. In an email to staff, the site’s founder, Jimmy Finkelstein, said that The Messenger’s shutdown was “effective immediately.” “This is truly the last thing I wanted, and…
Programmatic auctions are creating so many carbon copies of themselves, it’s threatening to topple the entire structure of programmatic. The bid duplication is getting so extreme, buyers are starting to take notice of this strange behavior. Instead of seeing the whole universe of bid opportunities, demand-side platforms see only a small portion of inventory copied…