Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
One month after the publication of a hotly contested report on the transparency of media buys on YouTube, advertisers are probing the industry’s largest seller of online ad space for better answers. The controversy sprang from a report by research firm Adalytics which claimed that marketers buying ad space on YouTube are potentially vulnerable to…
By now, most people working in advertising have heard about the recent YouTube scandal. A comprehensive report from measurement company Adalytics provides a long list of cases where TrueView ads didn’t seem to adhere to Google’s quality standards. Ads were served on third-party sites and apps via the YouTube partner network, known as GVP. Many…
I’m no maestra of the avant-garde, and consequently, my interest here is in offering neither definitions nor death knells. To mourn the loss of the avant-garde — or to seek the shock of transgressive aesthetics in increasingly arcane crannies — is an evergreen endeavor. As Roland Barthes wrote, “être d’avant-garde, c’est savoir ce qui est…
Movie studios favoring familiarity and profitability over artistry is nothing new or particularly innovative. At the moment, the Writers Guild of America (WGA) and the Screen Actors Guild–American Federation of Television and Radio Artists (SAG-AFTRA) are on strike against Hollywood’s profit-driven and margin-squeezing madness, throwing the craven greed of the executive class into even sharper…
Marc Tessier-Lavigne was cleared of accusations of scientific fraud and misconduct. But the review said his work had “multiple problems” and “fell below customary standards of scientific rigor.” Marc Tessier-Lavigne, a noted scientist, announced he would resign as president of Stanford University.Credit…Carolyn Fong for The New York Times July 19, 2023Updated 6:18 p.m. ET Following…