Inside the ‘Deadpool & Wolverine’ marketing bonanza
Maximum Effort cofounder George Dewey explains how the agency got brand partnerships to move beyond ‘fourth-wall breaking and dick jokes.’
Watch: E.L.F. Cosmetics taps Gabby Douglas and Patrick Warbuton for parody sports championship
The work is part of a collaboration with Hot Girl Walk.
3 brands doing gold-medal marketing ahead of the Paris Olympics
It’s summer’s grand stage for show-stopping social content.
Samsung encourages Gen Z and athletes to share past failures with ‘openness medal’
The campaign was created by Bartle Bogle Hegarty London.
GroupM wins Robinhood’s US media account
It will serve as paid media AOR for the stock trading app.
Vivendi set to list Havas as H1 results revealed
Announcement included in financial report, which shows Havas grew by 3.4%.
TimeTo launches 'bystander training' for people who witness harassment
The initiative comes after experiences at Cannes, during which people spotted inappropriate behaviour but were unsure how to react.
Deutsch NY revamps offer around creators and content
EXCLUSIVE: Ashley Rudder joins as chief creator officer.
Publicis Groupe to acquire creator marketing agency Influential
The acquisition marks Publicis Groupe’s most significant move into the creator marketing space to date.
A B2B problem to a B2C disaster: Why the CrowdStrike outage is a wake-up call for all brands
Another company’s software glitch to blame? Brands need to be ready to face consumers’ fury anyway.
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Campaign US Agency Performance Review 2024
Campaign US reveals its annual evaluation of 53 leading U.S. agencies' business performance.
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How AI can reshape marketing — with inclusion at its core
The underlying ethical imperative remains constant: It is crucial to ensure that AI aligns with the diverse tapestry of our society.
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