How TikTok Changed PR
Spin doctors and amateur sleuths relish in revealing the tricks of the trade on social media. As a result, today’s consumers are savvier about spin than ever, forcing brands to change tactics.
Spin doctors and amateur sleuths relish in revealing the tricks of the trade on social media. As a result, today’s consumers are savvier about spin than ever, forcing brands to change tactics.
The State of Fashion 2024 explores the potentially elevated role that brand marketing will play as competition for consumer attention and loyalty intensifies across the fashion industry.
Following a year where surrealist stunts were fashion’s biggest marketing trend, voyeuristic campaigns that centre reality — and the often boring moments of the everyday — are gaining steam.
Long the marketing domain of sportswear giants, the 2024 Olympic games in Paris are seeing an influx of fashion advertisers who are getting creative in how they capitalise on one of the few remaining events with massive global impact.
This month, BoF Careers provides essential sector insights to help PR & communications professionals decode fashion’s creative landscape.
Labrum founder Foday Dumbuya is the first independent designer to create an on-field jersey for a Premier League team.
Mercury/13, a recently launched group focused on acquiring and transforming women’s football teams, is taking cues from the luxury industry to rebrand the first club in its portfolio, FC Como Women.
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The two terms are used interchangeably to describe those who make a living sharing content online. But doing so may ignore the fact that having sway is often the key to success in the sector.
With its new “Opportunities” feature, ShopMy will facilitate deals that allow brands to be able to pay influencers for organic mentions on their channels.
The four-year-old brand has reached eight figures in sales with a whole-hearted embrace of lab-grown stones and a more casual, everyday approach to jewellery.
Young stars increasingly favour deals with lesser known brands that align with their personal values and allow them to play a bigger role, creatively and commercially.
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From the decline of print advertising to the rise of influencers, Disney’s reported sequel to “The Devil Wears Prada” is sure to find fertile ground in a radically changed media landscape, writes Amy Odell.
The reigning Premier League champions will wear the Italian brand’s clothing ahead of “away” Champions League games from next season onwards.
Alison Bringé, chief marketing officer of software, data and insights company Launchmetrics, and Shaina Zafar, an executive at the Next Gen Practice at UTA Marketing, discuss best practices to reach Gen-Z consumers and how to connect with this critical cohort.
Alison Bringé, chief marketing officer of software, data and insights company Launchmetrics, and Shaina Zafar, an executive at the Next Gen Practice at UTA Marketing, discuss best practices to reach Gen-Z consumers and how to connect with this critical cohort.
Charli XCX’s latest album “Brat” helped solidify the theme of the summer. For brands and retailers, the race to merchandise and market around it is on.
In Meghan’s first social media post since 2020, American Riviera Orchard was announced via nine Instagram posts that together show the brand’s gilded logo and crest.
Meta’s Reels and YouTube’s Shorts, TikTok’s biggest competitors, are set to be the beneficiaries of advertising budgets if the app is banned.
The ASA had originally said the ad presented her as “a stereotypical sexual object.”
The “Never Surrender” sneakers sold out in less than a day after Trump’s appearance at Sneaker Con in Philadelphia.
The waning revenue and user figures raise questions around whether Temu’s explosive US growth may be cresting long before it presents any real threat to juggernauts like Amazon.
A draft of the bill stipulates that products linked to charity donations should indicate the purpose and recipient, and make clear the share of the price going to charity.
The rules will initially be applied to those influencers posting in Italian and working with Italian brands who have more than 1 million followers.
The Paris-based communications agency is opening its doors in London, on Great Portland Street in the Fitzrovia neighbourhood.