The Business of Fashion
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Louis Vuitton has named actress Liu Yifei as its new brand ambassador. She is only the second current Chinese brand ambassador for luxury’s largest brand, joining superstar Kris Wu.
Liu is best known to Western audiences for playing Mulan in the 2020 Disney adaption of the traditional Chinese tale about a female warrior who saves the empire and is a hugely popular figure in her native China, where she boasts 68 million followers on Weibo.
