Estée Lauder CFO Tracey Travis Set to Retire
The executive will depart from the company in June 2025.
Long the marketing domain of sportswear giants, the 2024 Olympic games in Paris are seeing an influx of fashion advertisers who are getting creative in how they capitalise on one of the few remaining events with massive global impact.
The two terms are used interchangeably to describe those who make a living sharing content online. But doing so may ignore the fact that having sway is often the key to success in the sector.
With its new “Opportunities” feature, ShopMy will facilitate deals that allow brands to be able to pay influencers for organic mentions on their channels.
The four-year-old brand has reached eight figures in sales with a whole-hearted embrace of lab-grown stones and a more casual, everyday approach to jewellery.
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Instagram’s broadcast channel feature is becoming a favourite for online creators and brand founders as a place to seek feedback and share a more unvarnished look at their lives. It’s also proving to be a powerful marketing tool.
The 2000s staple is back, this time with a luxury twist. Its resurgence is evidence that the old school playbook for starting trends can still work in 2024.
This week, the gemstone giant said it would exit the fast-growing lab-grown diamond sector to focus on marketing the “unique attributes” of natural stones. Stakes are high after sales plummeted in 2023, and as owner Anglo-American explores a sale or spin-off.
This week, the gemstone giant said it would exit the fast-growing lab-grown diamond sector to focus on marketing the “unique attributes” of natural stones. Stakes are high after sales plummeted in 2023, and as owner Anglo-American explores a sale or spin-off.
ShopMy, a four-year-old influencer monetisation platform, has attracted over 50,000 creators, making inroads in a space long ruled by incumbent player LTK. Tensions rose to new heights this week after LTK sued ShopMy for false advertising.
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Gap Inc. will follow up a month of red-carpet highlights with an update on whether its efforts to reignite sales are paying off.
The brand, which celebrates its 65th anniversary this year, is introducing a new logo as part of a larger refresh in a bid to push the brand into the future.
Practitioners of this historically behind-the-scenes profession are building powerful followings, riding a wave of interest in how the fashion sausage is made. But even the highest-profile PRs caution that the client still has to comes first.
When done effectively, a cultural partnership can rightfully earn its own place in the zeitgeist. But it’s not so easy as just hiring a celebrity to star in an ad campaign; brands must choose a partner that makes sense, find the format that fits best and amplify that message to consumers.
When done effectively, a cultural partnership can rightfully earn its own place in the zeitgeist. But it’s not so easy as just hiring a celebrity to star in an ad campaign; brands must choose a partner that makes sense, find the format that fits best and amplify that message to consumers.
The executive will depart from the company in June 2025.
Harper’s Bazaar has named Lynette Nylander as its next executive digital director, the publication’s parent company Hearst Magazines announced on Wednesday.
Live commerce company Ntwrk is paying $108.6 million in cash for Complex, less than half of the $300 million BuzzFeed paid for it in 2021.
The Paris-based communications agency is opening its doors in London, on Great Portland Street in the Fitzrovia neighbourhood.
Bastien Daguzan is leaving his post as chief executive of Jacquemus effective immediately, a spokesperson for the brand confirmed.
Michelle Gass, who currently serves as the president of Levi’s, will succeed Bergh in the role.
Fintech company Klarna is launching its Creator Shops platform, which allows influencers to monetise their content through affiliate links and setting up their own “shop” pages on Klarna.com, is expanding to the US.
Air Mail, the newsletter-led publication founded by former Vanity Fair editor-in-chief Graydon Carter and New York Times reporter Alessandra Stanley, has appointed Jessica Diehl to be the editor of its soon-to-be-launched style vertical.