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The Future of Measurement

Discover how privacy policies are reshaping digital marketing measurement. Learn key trends and strategies to stay ahead in this evolving landscape.

SKAdNetwork Adoption, Privacy Sandbox Updates, and How Marketers Should Prepare for Changes Now

We dive into some of the highlights from a recent webinar featuring industry experts — Adam Landis, Head of Growth at Branch, and David Philippson, Co-founder and CEO at Dataseat (now part of the Verve Group) — to get to the bottom of what’s really going on with SKAdNetwork (SKAN) and Google Privacy Sandbox, and how marketers should be preparing for the future of privacy and measurement.