Michelle Micone

Michelle Micone joined Boston Globe Media Partners in 2020 as Vice President of Innovation and Strategic Initiatives. She is an experienced sales and marketing executive with a general management background across multiple industries — professional sports, licensing and entertainment, toys and consumer packaged goods. Prior to that, she was the Head of Consumer Products at the National Football League, where she led the expansion of the NFL’s brands into new and expanded categories and managed licensed partnerships with companies like Nike, Fanatics, and Electronic Arts.

Before the NFL, Michelle held a variety of leadership positions throughout a 17-year career at Hasbro in Rhode Island. She led North American licensing, bringing merchandise and experiences to market for Hasbro’s portfolio of brands. As a global brand strategy leader, she steered new product development and marketing for various brands at Hasbro, growing retail presence, entertainment distribution, and revenue globally.

Michelle holds a Bachelor of Arts in History from the University of California, Los Angeles, and a Masters in Business Administration from Northeastern University.