Apple confirms October 30 ‘Scary Fast’ special event

Apple will hold a special event on October 30, which it is calling ‘Scary Fast’.

The company’s Halloween surprise takes place at 5pm PT and will be made available online, probably from the Apple Events page, which is here.

When you enter Apple’s website event section watch carefully and you will find an interesting easter egg when the Apple logo briefly becomes a somewhat scary, Halloween vibed Finder icon.

What to expect?

There has been a bit of a bunfight among the Apple pundits in the last few days. Some have said Apple will announce a special event, others have claimed no event is now planned until next year. The company probably enjoyed the attention, but has now confirmed an event will take place.

We think this is likely to see an attempt to boost Mac sales with new models, possibly including new M3 Macs. The event may also see the introduction of a fresh batch of Apple Silicon desktops. The latter may include M2 chips for iMacs, but the invitations speed promise hints at some possibility of a new generation M3 processor upgrade – and to limit the event to an M2 upgrade for iMac may not meet the expectations people have developed of the company.

Though saying that?

Of course, an M2 upgrade could be packed with additional zeal. The cooling system could enable the chip to reach really incredible performance levels – and the iMac Pro systems could include the higher end M2 Pro and M2 Max chips, which could achieve the kind of “scary performance” the invitation promises to deliver. All wrapped up inside an all-in-one. (Though I’m guessing Apple will attempt to drive high-end users toward Studio and Pro by limiting the number of I/O’s on these machines.

We will wait and see about that…

But, the M3 upgrade is a tempting notion, it just feels a little too early for that upgrade. You see, built on a 3nm process, M3 Macs will deliver much better performance at much longer battery life. The challenge is that all the speculation has suggested the time isn’t quite right for an M3 upgrade yet. That doesn’t mean it won’t happen, of course — nor does it mean the Vision Pro once it appears will be denied the latest processor — but it simply feels less Apple to skip M2 on iMac.

But never say never.

After all, now Qualcomm is about to catch up on the M2 processors, it makes sense of Apple to put a whole lot more blue water between its already shipping products and the nowhere near real world competition.

It would be easy to think that iPads might be part of the occasion, but all the speculation at present says this is not the case. Finally, the company may want to spend a little more time discussing its Vision Pro systems, or just want to add a few more black models to its notebook range. We shall wait and see.

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