With Apple Trade In, you can get credit toward a new iPhone when you trade in an eligible smartphone. It’s good for you and the planet.1 Learn moreabout trade-in
Switch to iPhone
You have an Android phone.
But want an iPhone.
See how easy
it is to switch.
Features
Apple Trade In
You can get credit for your Android smartphone.1
Apple Trade In
Trade in your current device for credit towards a new iPhone. To protect your data and privacy, we’ll show you how to safely back up and wipe your data before you trade in your old phone.
Support
Help is just a call or chat away.
Support
There are lots of ways to reach someone if you have questions. Call a Specialist, chat with someone online, go into an Apple Store or use the Apple Support app. Whether your question is about hardware or software, we’re ready to help. And the Tips app will help you get the most out of your iPhone over time.
Move to iOS app
Transfer your photos and
contacts in a few simple steps.
Move to iOS app
Start by downloading the Move to iOS app on your Android phone. It securely transfers the stuff you care about most — your contacts, messages, WhatsApp content, photos, videos, email accounts and calendars — from your Android phone to your iPhone.
Durability
If you want a phone
that will last, this is it.
Durability
iPhone is built to withstand everyday wear and tear — and to resist spills and splashes.2 And if you turn on automatic updates, it stays current with new features and the latest security. The result? iPhone holds its value longer than other smartphones.
Battery
Amazing battery life.
For all the things you love to do.
Battery
The hardware and software on iPhone are designed to work together efficiently to make the most of your battery life, so you can do more on a single charge.
Advanced cameras
You’ll take phenomenal photos and videos with iPhone.
Advanced cameras
See how Portrait mode makes your subject pop. Capture incredible detail in low light. And get artful depth effects when you film in Cinematic mode. Our latest models also come with Action mode, so you can smooth out really shaky handheld shots. Want to take it further? iPhone 15 and iPhone 15 Pro deliver super-high-resolution photos.
Ease of use
Everything just works.
Ease of use
Apple engineers design our hardware and software together for a totally seamless experience. Want to connect your new AirPods to your iPhone? It’s a simple one‑tap setup. Want to share photos or contacts with friends nearby? AirDrop lists their names onscreen, so you can choose with a tap.
Safety
Crash Detection calls for help when you can’t.
Safety
The latest iPhone models come with Crash Detection, a vital safety feature that can detect a severe car crash, then call emergency services and notify your emergency contacts.3
Connectivity
USB‑Charge them all.
Connectivity
Now you can charge any USB‑C device, like your Mac or PC, with the same cable you use to charge iPhone 15 or iPhone 15 Pro. iPhone 15 Pro also supports USB 3,4 giving you up to 20x faster file transfers — so you can gigablast your gigabits.
Privacy
Privacy. That’s iPhone.
Privacy
iPhone is built from the ground up to protect your personal information. Every iPhone has secure facial or fingerprint authentication. Apps need your permission to track your activity across other companies’ apps or websites. Your iMessages and FaceTime video calls are encrypted end to end. And all that’s just for starters.
Buy in store or online
Expert advice. Transferring data. All that stuff.
Buy in store or online
Apple Specialists can activate your new iPhone and help you with things like keeping the stuff you care about from your old phone and getting your new iPhone up and running. You’ll also find Today at Apple programs that teach you how to get even more out of your iPhone.
Environment
More recovered and renewable materials.
Environment
Our stores, offices, data centres and operations are already carbon neutral. And by 2030, our products will be too. How will we get there? By using more recycled materials. Increasing energy efficiency. Using renewable energy. Avoiding direct emissions. And investing in nature-based solutions.
Apple-designed chips
It’s all powered by extremely advanced smartphone chips.
Apple-designed chips
Apple-designed chips deliver exceptional performance you’ll notice in everything you do. We also design the operating system, so everything works together in the most efficient way possible for great battery life.
App Store
Tons of apps
curated for you.
App Store
Our editors curate millions of free and paid apps to help you find your next favourite. We bring you stories about developers and tips to get the most out of your apps. And Privacy Nutrition Labels help you see how apps use your data.
Which iPhone is right for you?
Titanium with textured
matte glass back
Action button
Dynamic Island
A magical way to interact with iPhone
A17 Pro chip
with 6-core GPU
Pro camera
system
48MP Main Ultra Wide Telephoto
Super-high-resolution photos (24MP and 48MP)
Next-generation portraits with Focus and Depth Control
Up to10x
optical zoom range
Up to 29 hours
video playback6
Face ID
Aluminium with color‑infused glass back
Ring/Silent switch
Dynamic Island
A magical way to interact with iPhone
A16 Bionic chip
with 5-core GPU
Advanced
dual-camera system
48MP Main Ultra Wide
Super-high-resolution photos (24MP and 48MP)
Next-generation portraits with Focus and Depth Control
4x
optical zoom range
Up to 26 hours
video playback6
USB-C
Supports USB 2
Face ID
Aluminium with
glass back
Ring/Silent switch
A15 Bionic chip
with 5-core GPU
Dual-camera system
12MP Main Ultra Wide
Portrait mode with Focus and Depth Control
2x
optical zoom range
Up to 26 hours
video playback6
Lightning
Supports USB 2
Face ID
11.94 cm (4.7″)
Retina HD
display
Aluminium and
glass
Ring/Silent switch
A15 Bionic chip
with 4-core GPU
Single-camera system
12MP Main
Portrait mode with Depth Control
1x
optical zoom range
Emergency SOS
Up to 15 hours
video playback7
Lightning
Supports USB 2
Touch ID
Need some help? Chat now or call 000800 040 1966.
Trade in
your smartphone
for credit.
With Apple Trade In, you can get credit towards a new iPhone when you trade in an eligible smartphone.1 It’s good for you and the planet.
Still have questions?
Just ask.
You won’t find a better place to buy iPhone. We know about carriers, payment options and more. And we make it easy to understand.