Perhaps you’ve been introduced to the world of screen printing through bands and concert merch, or maybe you want to launch your own retail brand that features digitally printed custom streetwear. However you found your way into this industry, successfully launching your own decorated apparel business can be tough. And once it’s going, maintaining sustainable growth and excelling within a niche is equaling as challenging.

Cassie Green, content director for Apparelist, caught up with Josh Kice, owner of Ink & Drink, a DIY screen-printing bar located in Denver. Josh and his team have set out to make waves in a niche that’s largely underserved in the apparel decorating space, and the journey has been filled with good times and lessons learned. Hear from Josh as he shares his experiences, advice for other decorators, and more.

Key Takeaways

• What questions should you ask when launching an apparel decorating business
• Finding and establishing a niche can be difficult, but ultimately can lead to success when done with thorough research
• How to make the decision to add a decorating technology in-house or find an outsourcing partner to work with