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There’s been rumors about what Apple might announce before the end of the year, and over the weekend we heard that they were planning to have a virtual event next Monday or Tuesday. Well, the invites just came out, and it’s happening on October 30, 2023.
But this one is a bit strange. Apple is having an event at 5PM PT on October 30, 2023. Apple never does that. Events are always at 10AM PT. So this is going to make for a rather late event for those on the East Coast.
Apple is also using the tagline “Scary Fast” here, which is likely having to do with Halloween the next day, and the fact that we’re expecting new Macs here. But the interesting thing here is, what Macs could Apple be announcing? There’s really only one Mac that isn’t on the M2 lineup yet, and that’s iMac. So could this be the start of M3? Possibly, but with this being a virtual event and not in-person that seems less likely.
Mac rumors have been confusing recently, with the move from M2 to M3
When you look at the rumors for the Mac as of late, it’s been quite confusing. Seeing as most of the Mac lineup is ready to move to M3, while the iMac is still on M1. Over the weekend, Gurman did note that he was not expecting a MacBook Air refresh this year. This makes sense, since the 15-inch was just announced in June. But the 13-inch, 14-inch and 16-inch MacBook Pro’s might get new chips.
But does that mean M3? It could. While many are not expecting M3 at a virtual event like this, Apple has announced chips at a virtual event. The initial announcement of moving to Apple Silicon was virtual and so was M1 – obviously that was due to the pandemic. So it’s not out of the ordinary. But since this is an actual virtual event, instead of just a press release, it does seem more likely to be M3.