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Lenovo Leans on AI to Amplify a Key Message
B2B July 8, 2024Lenovo recruited award-winning actor and entrepreneur Queen Latifah to be the face of a marketing campaign supporting women- and minority-owned businesses, with assistance from generative artificial intelligence.
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Lenovo Strengthens Ties with Its Partners
B2 Awards July 8, 2024Lenovo developed a partner program that capitalized on trainings, thought leadership, and incentives and rewards, among other tactics.
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Unveiling the Future: NetLine’s INTENTIVE Redefines Buyer-Level Intent Data
B2 Awards July 7, 2024NetLine’s INTENTIVE launch redefined the landscape of buyer-level intent data, employing a unique influencer marketing strategy that significantly boosted engagement and demand within the B2B market.
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How Epiroc Used "Culture Magnets" to Attract High-Level Employees
B2 Awards July 7, 2024Tasked with elevating the talent level within its U.S. offices, Epiroc crafted an authentic, multichannel campaign that showcased what a great place it is to work by featuring the testimonials of real employees, known as “culture magnets.”
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Ipsos Highlighted Analytics Leaders with a Stellar Content Series
B2 Awards July 7, 2024In an effort to both elevate the ways in which insights and analytics are perceived within the C-suite and highlight how its organization supports those leaders, Ipsos created “The Path” community.
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This Cooking Competition Helped McCain Sell a New Potato Offering
B2 Awards July 7, 2024To promote its Mini Masher potato bites, McCain created “The Epic Throwdown,” a four-week digital culinary competition wherein chefs were challenged to create mouthwatering menu concepts. The footage from these competitions was then used to create content for a cross-media campaign.
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How This B2B Brand Partnered with Ozzy Osbourne to Drive Consideration
B2 Awards July 7, 2024Partnering with the likes of musicians Ozzy Osbourne, Joan Jett, Gary Clark Jr., Billy Idol, and Paul Stanley, Workday created a campaign that drove impressive results for both brand awareness and consideration.
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The Humans of B2B
B2 Awards July 6, 2024By earning a “best event ever” reaction from the B2B marketer community — and a 100% “would recommend” rating — “Humans of B2B” firmly established ANA NYC as a go-to for B2B.
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The Importance of In-Game Advertising
B2 Awards July 6, 2024With the “In-Game Advertising” campaign, DISQO raised awareness of its advertising measurement solution among its target audiences, offering evidence of how the platform is already providing value to gaming platforms and brand advertisers alike.
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How EY Used AI to Create the “Face of the Future”
B2 Awards July 6, 2024The Face of the Future campaign generated significant increased brand awareness for EY for AI services. EY-branded search volume (share of search) for AI-related terms moved from seventh position to second versus competitors.
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This Insight-Driven ABM Campaign Put Customers at Heart of Progress
B2 Awards July 6, 2024Kyndryl created a series of programmatic modular campaigns designed specifically to enable field marketers to grow reputation and relationships in their accounts. These include media partnerships, events programs, and visits to Kyndryl Delivery Centers and experts around the world.
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How KPMG Used Spoof Products to Show It Understood Its Target Audience
B2 Awards July 5, 2024To show decision makers that it understood them, KPMG designed a series of spoof products, based on a grocery store “own brand” range, each meant to represent one of the Consumer Consulting division’s offerings.
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Avaya Thinks Connected in Healthcare
B2 Awards July 3, 2024Avaya's Think Connected campaign leveraged a highly personalized account-based marketing strategy to drive digital transformation for the U.K.'s National Health Service (NHS), showcasing Avaya's capability to enhance patient care and operational efficiency.
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Stein IAS Champions the B2B Decade
B2 Awards July 3, 2024Stein IAS led the charge in promoting the value of B2B marketing through a comprehensive strategy, positioning itself as a key thought leader while driving significant business growth.
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How Tableau Used Content to Build Its Data Leadership Collective
B2 Awards July 2, 2024To promote and drive engagement with its Data Leadership Collective (DLC), Tableau created a customized landing page, complete with regular content updates and other useful features. The brand promoted this page using a mix of digital and social tactics.
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How Sun Chemical Used Sustainability to Engage Its Business Partners More Deeply
B2 Awards July 2, 2024Sun Chemical flexed its credentials in delivering quality products to its partners while keeping sustainability at the heart of everything it does.
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Cisco Creates an Immersive Training Event to Upskill Sellers
B2 Awards July 1, 2024Cisco IMPACT, the company’s annual internal training event, enriched its world-class sellers’ skills and product knowledge through immersive experiences and cutting-edge trainings.
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Cisco Live Provides Educational Offerings Through Immersive Experiences
B2 Awards July 1, 2024For its Cisco Live 2023 event, Cisco executed various immersive activations and experiences to provide IT professionals with a platform to learn, network, and celebrate with peers.
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Ecologi Measures Commuter Emissions to Drive Adoption of its Carbon Removal
B2 Awards July 1, 2024Ecologi's “Covent Carbon Capture” campaign turned London’s Bow Street into a gamified carbon emissions “leaderboard” by measuring each cars’ carbon emissions in order to drive awareness of its carbon removal technology.
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ServiceNow Wowed Executive Prospects with This Experiential Activation
B2 Awards July 1, 2024To attract high-profile business leaders to its Executive Circle program — in which they can interface and solve problems with peers — ServiceNow created an experiential activation that leveraged one of Australia's most prestigious portraiture competitions.
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