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Search returned: 5131 document(s).
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Doris Huang of Admerasia on Transparency
Industry Insights July 9, 2024ANA's Denise McDevitt connects with Multicultural Excellence Awards judge and Admerasia’s managing partner, Doris Huang.
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Customer Loyalty in Shared Mobility Situations: Spain
Knowledge Partners July 9, 2024A study of user behavior in the shared mobility (i.e., vehicle sharing) market in Spain, including user preferences, loyalty, frequency of use, average ticket, and other relevant indicators.
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The Olympics: A Real-Time Celebration of Unity and Excellence
Industry Insights July 8, 2024In a world that seems more divided than ever, there is one event that stands as a beacon of unity and excitement — the Olympics. For brands, it represents the most compelling branding opportunity a brand can want.
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The Five Most Important Guidelines for Using Principal Media
POVs July 8, 2024Pulling from the ANA’s report, The Acceleration of Principal Media, this POV covers the five most important guidelines your brand needs to implement before agreeing to a principal media buy with your agency partners.
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Unveiling the Future: NetLine’s INTENTIVE Redefines Buyer-Level Intent Data
B2 Awards July 7, 2024NetLine’s INTENTIVE launch redefined the landscape of buyer-level intent data, employing a unique influencer marketing strategy that significantly boosted engagement and demand within the B2B market.
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Ipsos Highlighted Analytics Leaders with a Stellar Content Series
B2 Awards July 7, 2024In an effort to both elevate the ways in which insights and analytics are perceived within the C-suite and highlight how its organization supports those leaders, Ipsos created “The Path” community.
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This Cooking Competition Helped McCain Sell a New Potato Offering
B2 Awards July 7, 2024To promote its Mini Masher potato bites, McCain created “The Epic Throwdown,” a four-week digital culinary competition wherein chefs were challenged to create mouthwatering menu concepts. The footage from these competitions was then used to create content for a cross-media campaign.
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How This B2B Brand Partnered with Ozzy Osbourne to Drive Consideration
B2 Awards July 7, 2024Partnering with the likes of musicians Ozzy Osbourne, Joan Jett, Gary Clark Jr., Billy Idol, and Paul Stanley, Workday created a campaign that drove impressive results for both brand awareness and consideration.
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The Humans of B2B
B2 Awards July 6, 2024By earning a “best event ever” reaction from the B2B marketer community — and a 100% “would recommend” rating — “Humans of B2B” firmly established ANA NYC as a go-to for B2B.
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The Importance of In-Game Advertising
B2 Awards July 6, 2024With the “In-Game Advertising” campaign, DISQO raised awareness of its advertising measurement solution among its target audiences, offering evidence of how the platform is already providing value to gaming platforms and brand advertisers alike.
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How EY Used AI to Create the “Face of the Future”
B2 Awards July 6, 2024The Face of the Future campaign generated significant increased brand awareness for EY for AI services. EY-branded search volume (share of search) for AI-related terms moved from seventh position to second versus competitors.
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This Insight-Driven ABM Campaign Put Customers at Heart of Progress
B2 Awards July 6, 2024Kyndryl created a series of programmatic modular campaigns designed specifically to enable field marketers to grow reputation and relationships in their accounts. These include media partnerships, events programs, and visits to Kyndryl Delivery Centers and experts around the world.
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Navigating the Complicated Relationship Between Social Media Users, Platforms, and Marketers
Industry Insights July 5, 2024People reducing their social media usage is the most recent trend in the ongoing complex – and often convoluted – relationship between social media users, platforms and marketers. Yet the majority of those on social media aren’t deactivating their accounts or deleting them entirely, they’re just starting to use social media differently.
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How Embraer: Enhanced Its Sustainability Messaging
B2 Awards July 5, 2024The E2 Tech Eagle campaign underlined Embraer’s commitment to furthering sustainability in flight through innovation.
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How KPMG Used Spoof Products to Show It Understood Its Target Audience
B2 Awards July 5, 2024To show decision makers that it understood them, KPMG designed a series of spoof products, based on a grocery store “own brand” range, each meant to represent one of the Consumer Consulting division’s offerings.
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What’s on Retailers’ Minds? Chromecast and Outcomes-Based Buying
Industry Insights July 3, 2024Retail media grew beyond all other ad spending segments in 2023, and there have been reports seemingly every month on how it’s exploding in 2024. Most recently, eMarketer pointed to retail media taking share from linear TV spend, bolstering the growth of CTV. Global retail media ad spending is expected to more than double from $114.18 billion in 2023 to $233.89 billion in 2027, according to the eMarketer report. Retail media will soon represent a larger percentage of digital advertising spending, growing from 18.9 percent of that segment in 2023 to 25.7 percent in 2027.
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Esquire Bank: Champions of Social Justice
B2 Awards July 3, 2024Esquire Bank’s hyper-personalized and highly personal B2B marketing approach has become a top case study for leveraging Salesforce Marketing Cloud to execute omni-channel, account-based marketing campaigns – putting the brand on the mainstage at the prestigious Dreamforce Conference twice, as well as numerous Salesforce World Tour and webinar events.
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Boom Time: Social Media Ad Spend Set to Explode in 2024
Knowledge Partners July 3, 2024After nearly two years of constant talk about a recession and its downward impact on digital advertising revenue, the official numbers are in. 2023 was a banner year for advertising, with advertising spending a record $225 billion in the U.S. alone.
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Carol Frazer Haynesworth of Carmichael Lynch on Audience-First Campaigns
Industry Insights July 2, 2024ANA's Denise McDevitt connects with Multicultural Excellence Awards judge and Carmichael Lynch’s senior partner, head of multicultural strategy and inclusion and global chair, IPG Women’s Leadership Network, Carol Frazer Haynesworth.
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Event and Experiential Marketing
ASK Answers July 2, 2024What are current trends and best practices for event and experiential marketing?
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