Search Marketing Knowledge Center

AI Draws New Opportunities for Advertising Design

B2C July 10, 2024

Generative artificial intelligence (AI) is rapidly changing how marketers conceptualize, craft, and distribute advertising creative. But as they integrate AI with their ad design, marketers need to be aware of several potential stumbling blocks.

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Progressing Inclusivity Within Marketing

Beyond Profit Podcast July 9, 2024

In this episode of Beyond Profit, host Ken Beaulieu talks with Dr. Anastasia Kārkliņa Gabriel whose new book draws on case studies from purpose-driven brands and her own expertise as a cultural theorist and brand strategist to help organizations drive the cultural conversation and transform society.

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How Epiroc Used "Culture Magnets" to Attract High-Level Employees

B2 Awards July 7, 2024

Tasked with elevating the talent level within its U.S. offices, Epiroc crafted an authentic, multichannel campaign that showcased what a great place it is to work by featuring the testimonials of real employees, known as “culture magnets.”

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Cisco Creates an Immersive Training Event to Upskill Sellers

B2 Awards July 1, 2024

Cisco IMPACT, the company’s annual internal training event, enriched its world-class sellers’ skills and product knowledge through immersive experiences and cutting-edge trainings.

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Marketing Quiz, Pride Month Edition

Marketing News Quiz June 29, 2024

Test your knowledge of some ads that celebrate Pride Month and the LGBTQ+ community in this week's quiz.

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2024 ANA Business Marketing Practice — Marketing Impact Measurement Study

Research Reports June 29, 2024

This study and “first-look” discussion guide report explores how to address the “snowflake” problem — that every senior marketing role appears to be uniquely defined. Aspects of the study included C-suite interviews, extensive marketing literature, and contextual industry analysis.

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Top Five Gender Equality Media Planning Principles to Maximize Advertising Impact

Webinar Rewinds June 27, 2024

Are you ready to revolutionize your advertising strategies and tap into the immense potential of gender equitable content? In this webinar hosted by SeeHer and LG Ads, delve into the transformative power of gender equality in media placements.

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Best Practices for Portraying People with Disabilities in Advertising

ASK Answers June 26, 2024

How are brands depicting and including individuals with disabilities in their communications?

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Increasing Interest in Diverse-Owned and Targeted Media

Beyond Profit Podcast June 25, 2024

The overall share of ad spend allocated to diverse-owned and targeted media is a miniscule 1.4 percent. What are the issues at play? How does the industry drive positive change? In this episode of Beyond Profit, host Ken Beaulieu seeks answers to those questions and more with Justin Barton and Jenn Chen.

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Marketing News Quiz for June 22, 2024

Marketing News Quiz June 22, 2024

In this week's marketing news quiz: Ben & Jerry's latest campaign, Meta releases a new AI-powered feature for businesses, a dragon appears on a classic New York City landmark, and more.

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Virtual Diversity Fair: Programmatic Partners Accelerating Diverse Owned Media

Conference Session Videos June 18, 2024

The ANA is committed to educating and empowering its members to best maximize their programmatic investments and to actively support diverse-owned media suppliers. This event was designed to build on the recent publication of the Programmatic Media Supply Chain Transparency Study.

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Aspiring Marketing Leaders Need to Have These Qualities

POVs June 17, 2024

Champions of Growth host Matthew Schwartz shares what he has learned about leadership development after talking with some of the marketing industry’s foremost experts on the topic.

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Operating Like a Modern Marketer

Conference Highlights June 13, 2024

To achieve desired B2B sales objectives, an organization’s marketing funnel needs to be clarified to internal stakeholders.

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How Marketers Bolster Engagement with the LGBTQ+ Community

Champions of Growth Podcast June 12, 2024

June marks “Pride Month,” which celebrates the LGBTQ+ community and provides an opportunity for brands to boost engagement with gay and trans people. However, Todd Sears, CEO of Out Leadership, says it’s crucial that marketers go beyond “Pride Month” and engage the community for the long term rather than a moment in time.

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Strategic Outsourcing: The Value of Preserving Time and Focus to Marketers

Webinar Rewinds June 6, 2024

In this webinar, Steve Thomas Leah Tracy from HYVE Brand Concierge examined the benefits of outsourcing tactical marketing services and what to look for in an outsourcing partner.

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How Being an Air Traffic Controller Prepared Me for a Career in Advertising

Industry Insights May 31, 2024

Ad serving is known for its speed, as it takes only a few milliseconds to win a bid and serve an impression. However, the risk of bidding incorrectly pales in comparison to the consequences of making a wrong decision as an air traffic controller; this is a key difference between the two. Working long hours in a high-pressure environment and monitoring movement on my screen was the best training I could have had for my work in advertising technology today.

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Science Proves Giving Back Actually Makes Humans Happier

Podcast Clips May 28, 2024

Wendy Steele, founder of Impact100, discussed an interesting phenomenon related to giving back: When humans do it, their biology changes in a way that actually makes them happier, more compassionate, and more creative.

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Land O’Lakes Recruits Employees for “The Office” Inspired Training Videos

In-House Excellence Awards May 27, 2024

Land O’Lakes enlisted the help of its own employees to create a “The Office” inspired series of humorous internal cybersecurity training videos.

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A Guide to Empathetic Marketing Operations

Event Recaps May 23, 2024

During a May 2024 meeting of ANA’s Marketing Operations and Transformation Forum Committee, Kayla Silverstein shared ideas for harnessing the power of empathy in the change management efforts that are so critical to marketing operations.

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