Search Marketing Knowledge Center

The "Stackie Awards" — Who Has the Best MarTech Stack and Why?

Webinar Rewinds July 17, 2024

In this webinar, Scott Brinker shared the 2024 Stackie Awards submissions and provided his insights on why the winners were selected. The Stackies winners are those who best communicate a clear concept about how their stack is organized and how it fits into their marketing operations.

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How AI Is Taking Neuromarketing to the Next Level

POVs June 24, 2024

With AI poised to take neuromarketing from a niche practice into the mainstream, targeted advertising is about to become much more sophisticated. Find out how in this POV from Marketing Futures podcast host Mike Berberich.

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Marketing News Quiz for June 15, 2024

Marketing News Quiz June 15, 2024

In this week's marketing news quiz: a rainbow candy's Pride Month effort, a new campaign from Spotify, the reason behind Joey Chestnut's ban from Nathan's Famous Hot Dog Eating Contest, Westeros comes to New York City, and more.

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Key Takeaways from the ANA’s 2023 Response Rate Report

POVs May 29, 2024

David Fogarty, SVP of data excellence and privacy at the ANA, summarizes key takeaways from the 2023 edition of the Response Rate Report — one of the ANA’s most popular benchmarking reports every year.

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Betting Big on C-Suite Collaboration to Accelerate Innovation in Martech

Conference Session Videos May 21, 2024

In this session, gain invaluable insights from a modern Chief Information Officer (CIO) on the importance of collaboration and unity across the C-Suite to accelerate innovation and investments in technology to drive better business outcomes.

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Why Marketers Need to Interrogate Their Exclusion and Inclusion Practices

Leading Edge May 10, 2024

In 2017, Procter & Gamble’s Marc Pritchard ignited a brand safety revolution at IAB’s Annual Leadership meeting when he called on the digital advertising ecosystem to clean up its act, particularly regarding the risk of brands’ ads appearing alongside unsavory and otherwise brand-unsafe content. Now, seven years later, a lot has changed — and even Pritchard’s evolving rallying cries suggest the ad industry overcorrected.

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Emerging Trends, Rapid Shifts, and Seismic Disruptions in Media

Event Recaps May 6, 2024

Joanna O’Connell, chief intelligence officer at Omnicom Media Group, reviewed emerging trends, rapid shifts, and seismic disruptions in the media landscape, while also providing some tips for how to respond and continue to drive business growth.

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The Future of Ad Tech

Event Recaps May 2, 2024

Greg Kahn, CEO of GK Digital Ventures, reviewed some of the ways in which ad tech is poised to overhaul and supercharge marketing. He touched on topics like artificial intelligence (AI), spatial computing, gaming, and the blockchain.

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The Future of Ad Tech

Conference Session Videos May 2, 2024

In this video, GK Digital Ventures CEO Greg Kahn looks ahead across the next three years to show how the interlocking rise of gen AI, gaming, mixed reality/spatial computing, the resurgence of blockchain, and more will offer new opportunities and challenges for women in tech.

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Will the Looming Cookie Demise Cause Industry Collapse?

Podcast Clips April 17, 2024

Will the demise of cookies cause a collapse of the marketing industry as we know it? Claravine’s Chris Comstock doesn’t think so. He explained why during an appearance on the <em>Champions of Growth</em> podcast.

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Transforming Transformation with Gen AI

Event Recaps April 9, 2024

Chris Duffey, head of Genstudio at Adobe, outlined five vectors of innovation related to generative AI and provided context for each.

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Transforming Transformation with Gen AI

Conference Session Videos April 9, 2024

In this video, Chris Duffey, head of Genstudio at Adobe, outlined five vectors of innovation related to generative AI and provided context for each.

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Content Authenticity and Transparency in the Age of Generative AI

Event Recaps March 6, 2024

Adam Buhler, SVP and head of creative technology at Digitas, discussed a potential means for combatting the rise of AI-related deceptive media, highlighting an emerging program known as Creative Credentials.

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Dealing with AI Bias in Marketing

B2C February 9, 2024

As generative AI becomes a more integral aspect of brand marketing, the onus grows on brand managers to reduce and/or eliminate AI bias. Tech giants are quickly filling the void and building their own AI bias safeguards. However, the onus on combating AI bias ultimately falls on individual brands, which need human oversight to ensure the algorithms don't go rogue and the company doesn't end up in a reputational hole.

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Your AI Ghostwriter: A Gen AI Super Hack

POVs January 23, 2024

Marketing Futures podcast host Mike Berberich shares his step-by-step process for how to build an AI ghostwriter, transforming your content writing process from a grueling, multi-hour process into a breezy 15-minute task.

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Is the Patchwork of U.S. State Privacy Laws Untenable?

B2C December 8, 2023

Consumer data privacy in the U.S. is complicated because the country lacks a national data privacy law. But individual state laws that form a patchwork of complexity and sometimes-conflicting regulations are leaving brands — and individuals — confused about their rights.

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Best Practices for Onboarding Marketing Technology

Event Recaps November 30, 2023

Danielle Balestra, director of marketing technology and operations at Goodwin, shared key questions and other considerations for marketers who are implementing or building out a martech stack.

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Building a Modern Marketing Tech Stack: Key Components and Best Practices

POVs November 28, 2023

Marketing Futures host Mike Berberich shares six tips to ensure your martech stack is not only optimized for today, but also remains rock-solid into the future.

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