Search Marketing Knowledge Center

AI For Email Primer: Everything You Need to Know

Event Recaps July 16, 2024

Wondering about the growing ways AI is empowering and evolving email marketing? Unclear on terminology and AI-driven tech? This session provided a brief primer that spans AI’s impact on email from campaign strategy to creative to analytics to deliverability.

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The Art of the Possible: AI for Email Creative

Event Recaps July 16, 2024

The latest AI-driven tools are super-charging and streamlining email message creation from copywriting to full-on design, assembly and coding. In this session, see the (r)evolution in action and hear from those on the front lines.

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LiuGong’s Channel Program Results in an 11 Percent Increase in Units Sold

B2 Awards July 14, 2024

LiuGong created the “Dig Big” channel program, leveraging dealer insights to help sell excess excavators, resulting in an 11 percent year-over-year increase in units sold and more than $40 million in total revenue.

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Marketing News Quiz for May 25, 2024

Marketing News Quiz May 25, 2024

In this week's marketing news quiz: A line of GLP-1-friendly food from Nestlé, TikTok's incorporation of generative AI, Pedro Pascal in a new Corona ad, and more.

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The Risk and Reward of AI in Email

B2C May 22, 2024

A vast majority of marketers (87 percent) say they plan to maintain or increase their email marketing investments this year, according to a recent study. Part of that spending will need to go into strengthening their email safeguards amid a growing number of state laws designed to protect consumer privacy online.

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Automate Your Way to Email Mastery

Webinar Rewinds May 2, 2024

In this webinar, discover proven tactics to breathe new life into your email marketing efforts using marketing automation and AI.

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Sanofi Partners with Walgreen’s to Make its Vaccine the Flu Shot of Choice

REGGIE Awards April 30, 2024

Sanofi deployed an omni-channel campaign alerting people of the risk of the flu to motivate consumers to choose its vaccine at Walgreens locations.

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Each Generation's Preferred Method of Receiving Offers, by the Numbers

Money Slides April 24, 2024

Media and marketing agency Vericast shares data of the modes of communication through which generation Z, millennials, generation x, and baby boomers most prefer to receive offers.

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The Power of Professionally Branded Emails

Knowledge Partners April 12, 2024

This report from Exclaimer examined some of the channels marketers are relying on most under tightening budgets to determine which had the greatest opportunity for both maximum engagement and ROI.

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2024 Email Delivery Spotlight: The Impact and Opportunity from Gmail and Yahoo Changes and Other Key Updates

Webinar Rewinds April 3, 2024

New requirements for emailing to Gmail and Yahoo accounts launched on February 1st. What does that mean for email marketers? During this webinar, a panel broke down the changes, explained what happened for those who haven’t complied, and helped marketers understand the evolution to come.

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B2B Email Marketing

ASK Answers March 20, 2024

How does the B2B sector approach email marketing, and how best is it handled?

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Email Marketing Trends and Best Practices

ASK Answers March 6, 2024

What are trends and best practices in email marketing?

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Email Marketing Best Practices, Innovations, and Challenges

Event Recaps February 29, 2024

Ryan Phelan, CEO at RPE Origin, discussed what’s on the horizon for email and how you can align your strategies and best practices for responsible email marketing.

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ANA Response Rate Report, 2023

Research Reports February 22, 2024

The 2023 ANA Response Rate Report is an example of how the ANA takes on the role of industry thought leader, providing the tools and benchmarking studies its members need to plan and optimize their marketing mix while forecasting future marketing impact and driving long-term sustainable growth.

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New Year…NEW Email Tips You Need to Know!

Webinar Rewinds January 25, 2024

What’s your email marketing New Year’s resolution? If it’s to increase open rates, send more email and learn new trends, then you’re in the right spot! In this webinar, Jay Schwedelson guided marketers through the latest best practices in email marketing.

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Email Strategies for Retaining New Subscribers and Sustaining Customer Engagement

Event Recaps January 17, 2024

The panel of email experts shared real-world examples, case studies, and practical tips to empower your marketing team in navigating the post-Black Friday and Cyber Monday landscape successfully.

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Email Marketing Benchmark Report

Tools January 1, 2024

In a January 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how marketers will be pursuing email marketing success in the upcoming year.

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