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Search returned: 27 document(s).
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Four Tips for Finding Your Most Valuable Direct Mail Audience
Training Takeaways February 6, 2024To make direct mail more effective with segmentation, you have to know how to categorize your audience. Finer, more granular audience targeting will focus your message on those who will be the most receptive to it. To achieve just this, consider four tips drawn from the ANA’s Affiliate Training Program, The USPS Advanced Marketing Certificate Program.
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Three Advantages of Direct Mail Retargeting Technology
Training Takeaways February 6, 2024Direct mail retargeting delivers multiple touchpoint opportunities for customers who have engaged with your brand. This technology provides consistency across touchpoints as customers consider and evaluate decisions while navigating their path to purchase. Adopting this approach offers marketers three key advantages as “front-end” activity triggers valuable responses on the back end of the technology.
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Aligning the Customer Journey to Goals: Lead Gen Versus Retention
Training Takeaways February 6, 2024The USPS offers examples of how you can tailor your customer journey to either lead generation or retention.
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The Four Cs of Effective Messaging in Content Marketing
Training Takeaways January 2, 2024ANA instructor George Stenitzer identifies four priorities that should be reflected in content marketing and offers an array of tips to support those priorities.
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Four Steps to Managing Programmatic Media Buys
Training Takeaways January 2, 2024Erin Yasgar identifies the four steps involved in managing a programmatic media buy.
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A Five-Step Mobile Marketing Decision Tree
Training Takeaways January 2, 2024ANA instructor Neil Feinstein helps marketers conceptualize their mobile marketing efforts as a schema with five elements.
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Six Questions to Guide Content Marketing Analytics
Training Takeaways January 2, 2024ANA instructor George Stenitzer identifies seven questions that can used to help guide one’s approach to content marketing analytics, drawn from his ANA on-demand training course, “Best Practices to Strengthen Your Content Marketing.”
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Seven Tips for Giving Agencies Feedback
Training Takeaways January 2, 2024Advertising legend Jane Maas shared seven tips for providing agencies with feedback on their work.
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The Questions to Ask When Considering a New MarTech Tool
Training Takeaways January 2, 2024ANA instructor Mary Czarnecki offers five questions to guide the consideration of any new martech tool that could be added to your stack.
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10 Tips for Great Creative Briefs
Training Takeaways January 2, 2024Advertising legend Jane Maas shares 10 tips for crafting exemplary creative briefs.
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A Taxonomy of Social Media Users
Training Takeaways January 2, 2024Working from definitions first laid out by Charlene Li and Josh Bernhoff in their landmark book “Marketing in the Groundswell,” ANA instructor Neil Feinstein breaks down the varieties of social media users into six categories.
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Content Marketing 101: Mapping Content to the Buyer Journey
Training Takeaways January 2, 2024ANA instructor George Stenitzer explains how to tailor your content marketing to each phase of the buyer’s journey, including which media types to use at each phase.
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Seven Steps Toward Understanding Your Target Audience
Training Takeaways January 2, 2024ANA instructor Mary Czarnecki identifies seven angles from which to look at one’s target audiences to achieve a complete understanding of them.
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The Six Cs of Integrated Marketing
Training Takeaways January 2, 2024Marketing consultant, professor at Ferris State University, and ANA instructor Susan Jones breaks effective integrated marketing down into six elements.
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Best Practices for Marketing on Facebook, Instagram, and TikTok
Training Takeaways January 2, 2024Learn some of the key approaches for leveraging each of these social media platforms.
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Defining Your Marketing Promise in Three Steps
Training Takeaways January 2, 2024Articulate your marketing promise with a simple three-step process.
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Five Elements of an Effective Brand Purpose
Training Takeaways January 2, 2024When crafting your company’s purpose statement, checking five boxes can help ensure its effectiveness.
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Experiential Marketing 101: Basic Best Practices
Training Takeaways January 2, 2024ANA’s on-demand training course “Brand Activations That Drive Results” offers six best practices for conducting experiential events.
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Five Tips for Multicultural Marketing
Training Takeaways January 2, 2024Undertaking multicultural marketing can pose a significant challenge for companies new to such efforts, and especially for smaller companies with fewer resources. By way of introduction, consider five tips from the ANA’s on-demand training course, “Multicultural Marketing — Making the Budget Work Effectively.”
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The 4 Ps? Try the 4 Es to Excel at Integrated Marketing
Training Takeaways January 2, 2024Learn four principles critical to guiding your integrated marketing efforts.
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