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Search returned: 182 document(s).
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Charted: Gaming Genre Preferences by Device Type
Money Slides July 23, 2024Comscore shares data that reveals the relative popularity of gaming genres by the types of devices that they are played on.
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How Gamers' Device Preferences Affect Their Willingness to Spend on Games
Money Slides July 23, 2024Comscore shares data that reveals the amounts that users are willing to pay for video games based on their preferred device type.
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The Ages and Incomes of Gamers, by the Numbers
Money Slides July 23, 2024Comscore shares data that breaks down the percentage of gamers in each age demographic and each household income bracket.
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Consumer Perceptions of Women in Ads, by the Numbers
Money Slides July 19, 2024SeeHer and LG Ads share research that illuminates perceptions of how women are portrayed in ads and how these perceptions have shifted between 2021 and 2023.
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Female Behaviors While Watching CTV and After Seeing an Ad on CTV
Money Slides July 19, 2024SeeHer and LG Ads share research that reveals the activities that women most often engage in while watching CTV, as well as the activities that they most frequently perform after seeing an ad on CTV.
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In 2023, Diverse-Owned Media Climbed to 2.5 percent of the Mix
Money Slides July 12, 2024Marketing solutions provider Guideline shares data that illustrates the gains made by diverse-owned media in the 2020s.
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The 2020s: A New Era of Digital's Global Preeminence Over Linear TV
Money Slides June 25, 2024Marketing solutions provider Guideline tracks the proportion of media mix devoted to digital, on the one hand, and linear TV, on the other, in the first quarters of 2022, 2023, and 2024 in the U.S., the U.K., China, Australia, Canada, and New Zealand.
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Ranking the Most Valuable B2B Brands, 2024
Money Slides June 19, 2024Representatives from Deloitte, Stein IAS, and Brand Finance identify the most valuable B2B brands of 2024.
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The Rise of Latino-Owned Businesses
Money Slides June 19, 2024A team of presenters at the 2024 ANA Masters of B2B Marketing Conference cited U.S. Census data to chart the proliferation of Latino-owned businesses over the last three decades.
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AI Governance Best Practices
Money Slides June 5, 2024Learn the best practices for establishing governance for AI technologies in your organization, which are shared by Krista Sande-Kerback, formerly of IBM.
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The Most Important Factors to Clients in Selecting an Agency
Money Slides May 15, 2024The ANA shares survey data that sheds light on the most important criteria motivating a client’s choice of an agency, with cost topping the list.
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Quantifying the Dominance of Google, Meta, and Amazon in the Advertising Industry
Money Slides May 14, 2024Omnicom shares data that sheds light on how much Google, Meta, and Amazon dominate the advertising industry, with a projection for how this dominance will continue to grow in the coming years in the auction space for digital media.
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A Maturity Model for the Skills and Aptitudes of Modern Marketers
Money Slides May 14, 2024Douwe Bergsma, CMO at health care provider Piedmont, shares a framework for assessing the maturity of a modern marketer’s capabilities.
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Ranking the Top Ten Most Valuable Brands
Money Slides May 14, 2024Vanda Pharmaceuticals’ CMO shares a table that quantifies the value of the ten most valuable brands of 2023.
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Radio and TV Compared by Share of the 18-49 Audience
Money Slides May 9, 2024Cumulus Media shares Nielsen data that illustrates how radio and TV have competed for the 18-49 age demographic over time, noting that radio assumed dominance starting in 2022.
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Radio's Ability to Increase Reach, by the Numbers
Money Slides May 9, 2024Cumulus Media shares Nielsen data that quantifies the incremental lift in reach gained from adding radio to a campaign’s channel mix.
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The Audiences for Radio and TV, by Age
Money Slides May 9, 2024Cumulus Media shares Nielsen data that compares the age composition of radio and TV audiences.
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The Reach of Various Marketing Channels, by the Numbers
Money Slides May 9, 2024Cumulus Media shares Nielsen data that quantifies the reach of marketing channels that include TV, video, and social media, with radio holding a dominant position.
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Word Count's Impact on Audio Ad Recall, by the Numbers
Money Slides May 9, 2024Cumulus Media shares data that quantifies how recall for an audio ad is improved by diminishing the word count.
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Quantifying the Impact of Creative
Money Slides May 8, 2024The Hershey Company shares data that demonstrates the influence that creative exerts on metrics such as sales impact, relative to the influence of media and brand.
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