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Search returned: 1623 document(s).
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Programmatic Advertising for Election Campaigns
Leading Edge July 24, 2024The landscape of election campaigning has evolved dramatically since the last cycle, with programmatic access transforming how campaigns connect with voters. Gone are the days of being limited to upfront TV buys and local radio stations. Now, with programmatic advertising, campaign managers have unprecedented control and flexibility throughout the election cycle, plus the ability to leverage data to drive better results.
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Retail Media Networks: Optimism Tempered with Caution
Research Reports July 24, 2024While retail media networks (RMNs) have been around for well over a decade, they have really come into their own over the past few years. This ANA report concludes that, “Retail media networks have a measurement issue...and therefore better measurement of RMNs is clearly required.”
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Charted: Gaming Genre Preferences by Device Type
Money Slides July 23, 2024Comscore shares data that reveals the relative popularity of gaming genres by the types of devices that they are played on.
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How Gamers' Device Preferences Affect Their Willingness to Spend on Games
Money Slides July 23, 2024Comscore shares data that reveals the amounts that users are willing to pay for video games based on their preferred device type.
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The Ages and Incomes of Gamers, by the Numbers
Money Slides July 23, 2024Comscore shares data that breaks down the percentage of gamers in each age demographic and each household income bracket.
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Are You Ready for the Next Wave for Advertisers?
Knowledge Partners July 23, 2024From the continued evolution of TV and video advertising to the emergence of adaptive retail, AI-powered strategies, immersive ad formats, and frictionless experiences — we are in the midst of a new ad industry wave. Media teams that don't have the right tools to buy, bill, and pay for media will be left behind.
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Pathways to Transparent Media: The Old Blame Game No Longer Applies
Leading Edge July 19, 2024The past decade of our industry has been rife with headlines detailing egregious brand safety scandals and mind-blowing levels of wasted ad spend. The inevitable villain in these stories? Digital platforms like Meta and Google, not to mention the myriad ad tech vendors that comprise the digital supply chain.
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Advertising Ethics in the Age of AI
B2C July 19, 2024Committing to ethical data and marketing practices can earn consumer trust — a commodity that's in short supply. The ANA's newly released Ethics Code of Marketing provides principles, best practices, and resources for making ethical decisions across six areas of marketing and advertising, including data privacy and artificial intelligence.
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ANA Ethics Code of Marketing Best Practices
Research Reports July 18, 2024The ANA Ethic Code of Best Marketing Practices is a framework of high-level principles, guidelines, resources and examples of ethical marketing and advertising best practices applicable to all entities engaged in marketing, advertising, and fundraising.
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How Curation Solutions Supercharge Media Buying and Advertising Strategies
Leading Edge July 18, 2024As the digital advertising industry transforms with the ongoing phase-out of third-party cookies, advertisers are forced to adapt their strategies to accurately target the right audiences with their campaigns. In an evolving landscape such as this, data providers have appeared as key players, offering advertisers access to valuable consumer insights.
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Understanding and Harnessing the Power of Gaming Audiences
Event Recaps July 17, 2024During the ANA’s 2024 Digital and Social Media Conference, Comcast and Anzu shared insights on the gaming landscape and how marketers can succeed on it.
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Raising the Verification Bar with More Impactful Media KPIs and Currencies
Knowledge Partners July 16, 2024Hudson MX’s Michael Stoeckle shared how marketers can improve their media verification process with more impactful media KPIs.
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Will We See a Digital Direct Resurgence in 2024?
Knowledge Partners July 16, 2024As the programmatic supply chain continues to struggle with transparency issues, the stage may be set for direct digital buying to make a comeback.
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In 2023, Diverse-Owned Media Climbed to 2.5 percent of the Mix
Money Slides July 12, 2024Marketing solutions provider Guideline shares data that illustrates the gains made by diverse-owned media in the 2020s.
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Ethical Marketing
ASK Answers July 10, 2024How can brands ensure they are accountable to consumers?
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The Five Most Important Guidelines for Using Principal Media
POVs July 8, 2024Pulling from the ANA’s report, The Acceleration of Principal Media, this POV covers the five most important guidelines your brand needs to implement before agreeing to a principal media buy with your agency partners.
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3 Easy Ways to Avoid Fraud on CTV
Leading Edge June 28, 2024Working with CTV inventory for the past few years, I've found that there are some telltale signs to watch for, best practices that need to be put in place, and a few extra relationship-building steps that are enough to cut out almost all CTV fraud completely.
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Beyond Upfronts: Navigating the New Landscape of TV Advertising
Webinar Rewinds June 27, 2024In this webinar, Marc Siegel, president of sales at Simulmedia, discussed how the traditional TV upfront model is evolving as more brands demand greater accountability, flexibility, and ROI in today’s world of fragmentation, excess supply, and technological advances.
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The 2020s: A New Era of Digital's Global Preeminence Over Linear TV
Money Slides June 25, 2024Marketing solutions provider Guideline tracks the proportion of media mix devoted to digital, on the one hand, and linear TV, on the other, in the first quarters of 2022, 2023, and 2024 in the U.S., the U.K., China, Australia, Canada, and New Zealand.
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Attention, Please: Unlock the Potential of Total Attention
Knowledge Partners June 19, 2024Brands often believe that breaking through that noise means being the loudest in the room. But according to Pinterest’s Stacy Malone, attention may be more complex than marketer’s think.
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