Search Results for All Content (access may be restricted)
Search returned: 5025 document(s).
-
How to Close the Growing 'Consumption Gap'
B2B July 26, 2024The time between when a piece of content is requested and the moment it is actually opened — called the "consumption gap" — is getting longer, according to a recent study. However, there are several remedies to shrink the gap, ranging from creating the kind of content that will help prospects do their jobs better to modeling on-demand webinars on live events.
view -
A CMO’s Guide to Unlocking the Potential of Human-Centered AI
Leading Edge July 25, 2024As digital experiences continue to influence how brands interact with consumers, paradoxically, human experiences are more critical than ever to building the strong emotional connections required to secure purchase and loyalty.
view -
AI and B2B Marketing
ASK Answers July 25, 2024How are B2B marketers utilizing artificial intelligence in their marketing efforts?
view -
Is the Ad Agency Model Broken?
Champions of Growth Podcast July 24, 2024Michael Farmer, chairman and CEO of strategic consultancy Farmer & Company, joins host Matthew Schwartz to discuss the growing schisms between client-side marketers and their advertising agencies, and how to enhance their relationships.
view -
AI Campaigns and Case Studies
Pulse July 24, 2024Below are case studies and campaigns that successfully utilized AI.
view -
Turning a Cultural Phenomenon Into a Market-Leading Brand
B2C July 24, 2024Lena Lewis of Mark Anthony Brands shares how White Claw uses cultural events and trends to connect with consumers and maintain its position as the hard seltzer market leader.
view -
Innovative Engagement Strategies for Entertainment Advertising
Leading Edge July 23, 2024In an over-saturated market with limitless viewing options, the entertainment industry faces a formidable challenge: How can a new release stand out and become a blockbuster rather than a flop? Traditional formats and strategies, once reliable, now falter in the face of evolving audience behaviors and fragmented platforms.
view -
Charted: Gaming Genre Preferences by Device Type
Money Slides July 23, 2024Comscore shares data that reveals the relative popularity of gaming genres by the types of devices that they are played on.
view -
How Gamers' Device Preferences Affect Their Willingness to Spend on Games
Money Slides July 23, 2024Comscore shares data that reveals the amounts that users are willing to pay for video games based on their preferred device type.
view -
The Ages and Incomes of Gamers, by the Numbers
Money Slides July 23, 2024Comscore shares data that breaks down the percentage of gamers in each age demographic and each household income bracket.
view -
How This Challenger Beauty Brand Used Influencers to Become Target’s No. 1 Shave Brand
Budgeting Brilliance July 22, 2024When influencer Carly Joy posted an authentic video instructing women on how to shave their nether regions, the brand featured in the video saw it as a unique marketing opportunity. The post, which amassed over 17 million views, inspired Soyoung Kang CMO of eos products to fire off a text to Kerry McKibbin, partner and president at Mischief @ No Fixed Address, the brand’s creative agency.
view -
USAA Leverages the Army-Navy Game to Attract Customers
In-House Excellence Awards July 22, 2024The Army-Navy Game presented by USAA offered the organization an excellent opportunity to reflect its brand values and showcase its products and services to a large cross-section of members and prospects. USAA leveraged sponsorship rights and tactics to develop a campaign aligning with fan passion-points while supporting marketing objectives.
view -
Four Best Practices from the ANA Marketing Code of Ethics
POVs July 18, 2024The ANA’s Senny Boone covers four best practices outlined in the Marketing Code of Ethics, a high-level framework of ethical marketing and advertising.
view -
SAP Riffs on the Day’s News with AI-Generated Images
B2 Awards July 18, 2024SAP leveraged AI image-generation to accelerate the creative cycle, allowing it to pitch its technology to mid-size companies.
view -
This Vendor Convinced GE to Retain Its Services Because of, Not Despite, Cost Cutting
B2 Awards July 18, 2024Cloud-management firm VMWare undertook to convince GE that it could help it achieve cost efficiency and flexibility in the face of financial cutbacks.
view -
Using Mobile Cameras to Unlock Product Discounts: A Mondelēz Story
Event Recaps July 18, 2024During a session at a July 2024 meeting of the ANA’s Commerce Marketing Committee, Mondelēz explained how it leveraged mobile phone cameras and a partnership with Target to sell belVita Breakfast Biscuits.
view -
Jimmy Dean Capitalizes on Walmart’s Retail Media Network
Event Recaps July 18, 2024Jimmy Dean leveraged a partnership with Walmart to pitch the right products from its portfolio of sub-brands at the right time to the right consumers to maximize sales.
view -
Crafting Impactful Sponsorships: A Data-Driven Approach
Event Recaps July 18, 2024Amy Hu, CMO at New York Life, described her organization’s approach to sports sponsorships, which aims to bring together the art and science of marketing.
view -
Going Beyond Points for the Ultimate Loyalty Program
Knowledge Partners July 17, 2024Phaedon shared examples from successful loyalty efforts to help brands discover how to go beyond points to increase the efficacy of their loyalty programs.
view -
How to Foster Brand Love During Economic Uncertainty
Knowledge Partners July 17, 2024Coming off a global pandemic and moving into historically high inflation and a possible global recession, with market highs in between, consumers are feeling the pressure. And with prices rising across the supply chain, brands too are feeling the pinch as wallets tighten while consumer expectations rise simultaneously.
view