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Turning a Cultural Phenomenon Into a Market-Leading Brand
B2C July 24, 2024Lena Lewis of Mark Anthony Brands shares how White Claw uses cultural events and trends to connect with consumers and maintain its position as the hard seltzer market leader.
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An Event to Inspire Latino Men Toward Better Mental Health
Knowledge Partners July 23, 2024In a groundbreaking live event fostering mental health discussions within the Latino community, LATV hosted the "Entre Hermanos Love, Your Mind" event as part of the Love, Your Mind campaign, a collaborative effort from the Huntsman Mental Health Institute and the Ad Council.
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The UN Live at the Global CMO Growth Council Leadership Assembly in Cannes, 2024
CMO Content July 19, 2024Speaking at the Global CMO Growth Council Leadership Assembly in Cannes, Katja Iversen, CEO of the Museum for the United Nations (UN Live), emphasized the organization's mission to inspire sustainable behavior by engaging people globally.
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Reddit Is Eager to Boost Its Stock with Brand Advertisers
B2C July 17, 2024Reddit has grown up. The 19-year-old social media platform has tamed its sometimes tumultuous, often passionate communities, enabling the company to broaden its reach with advertisers and promote its brand safety efforts.
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Why CEOs Must Own Purpose
POVs July 17, 2024Beyond Profit host Ken Beaulieu explains why CEOs must live and breathe the brand’s purpose if it’s going to succeed.
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What is Conscious Marketing and How Does It Make a Difference?
Podcast Clips July 17, 2024Dr. Anastasia Kārklina Gabriel, senior insights lead at Reddit, explains what “conscious marketing” is and why it would be beneficial for marketers to embrace it across all aspects of their job.
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Deloitte Celebrates Women in Business During the WNBA Playoffs
B2 Awards July 14, 2024Deloitte showcased its commitment to women during the WNBA playoffs via four national TV spots celebrating women business leaders.
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Going Green to Honor the Arthritis Foundation
B2 Awards July 13, 2024The Arthritis Foundation arranged for a host of iconic buildings across the nation to be lit up in green as a PR effort in honor of its 75th anniversary.
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Lenovo Leans on AI to Amplify a Key Message
B2B July 8, 2024Lenovo recruited award-winning actor and entrepreneur Queen Latifah to be the face of a marketing campaign supporting women- and minority-owned businesses, with assistance from generative artificial intelligence.
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How AI Democratizes the Power of Celebrity: Lenovo’s Story
B2 Awards June 30, 2024Lenovo capitalized on AI to give small businesses the opportunity to engage Queen Latifah as a spokeswoman.
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Dairy Farmers of Wisconsin Creates Cheese State University to Commune and Educate the Cheese Industry
B2 Awards June 30, 2024Dairy Farmers of Wisconsin created Cheese State University — an advanced education program forging a community of highly motivated cheese professionals — to create mastery and connect with peers.
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This Zoetis Docuseries Documented the Transition of Ranches Through Generations
B2 Awards June 29, 2024Zoetis launched a docuseries sharing the stories of ranchers to build long-term brand health and saliency in the face of increased competition.
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How Ancestry Broke Down Barriers and United Long-Lost Relatives
Behind the Campaign June 28, 2024Find out how genealogy service ancestry used its resources to assist African Americans in breaking down record-keeping barriers to discover more about where they came from.
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The Secret to Building Successful Customer Relationships
Podcast Clips June 25, 2024Jen Leitman, CMO at OverDrive, discusses the four keys she believes are absolutely necessary for your brand to build strong relationships with its customers.
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Marketing News Quiz for June 22, 2024
Marketing News Quiz June 22, 2024In this week's marketing news quiz: Ben & Jerry's latest campaign, Meta releases a new AI-powered feature for businesses, a dragon appears on a classic New York City landmark, and more.
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How Pink Fund Used Provocative Messaging to Win Over Corporate Donors
B2 Awards June 22, 2024Pink Fund increased corporate donations and sponsorships by crafting a campaign that used provocative messaging to shed light on an unrecognized part of the battle against breast cancer.
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USPS Delivers Sales Enablement at Scale
B2 Awards June 22, 2024The United States Postal Service overhauled their sales enablement approach, focusing on personalized, customer-centric messaging at scale.
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Spreading Reading Happiness Through Innovation
Beyond Profit Podcast June 18, 2024In this episode of Beyond Profit CMO Jen Leitman joins host Ken Beaulieu to discuss OverDrive’s mission to create reading happiness throughout the world, the company’s purposeful marketing efforts and partnerships, its commitment to innovation, and how its operating as a force for good.
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Partners for Purpose
Social Impact June 17, 2024Partnering with nonprofits can be a powerful way for companies to promote their brand purpose. But getting it right is the hard part. Ensuring the partnership is authentic is just one way for brands to better collaborate with nonprofits.
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