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Navigating the Future: Pfizer’s Innovative Approach to Performance Media
Conference Highlights July 18, 2024A hybrid agency model that maximizes media performance begins with an opportunities audit and a framework for results.
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The "Stackie Awards" — Who Has the Best MarTech Stack and Why?
Webinar Rewinds July 17, 2024In this webinar, Scott Brinker shared the 2024 Stackie Awards submissions and provided his insights on why the winners were selected. The Stackies winners are those who best communicate a clear concept about how their stack is organized and how it fits into their marketing operations.
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Want a Successful Business Transformation? Build the Right Marketing Team
Leading Edge July 16, 2024Whether they are fueled by the promise of AI and other technologies, responding to the demands of the evolving economy, or aiming to turn around tired businesses, many leaders are scrambling these days to transform companies and reinvent their brands.
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Building a Thriving In-House Agency Environment
Partner Content July 16, 2024Often, corporate purpose and values define what a company prioritizes, but the company's culture stems from its employees' attitudes, behaviors, and interactions. When it comes to culture, it's not about talking the talk but walking the walk.
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Creative Agency U.S. New Business Barometer: Year 2023
Knowledge Partners June 28, 2024This research consists of measuring U.S. creative agencies in terms of new business performance and focuses on major reviews and account moves concluded in 2023. Only brands/advertisers with a minimum of $3 million (Nielsen deflated spend data) are assessed in this study.
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How Marketers Can Collaborate Effectively with Non-Believers
Conference Session Videos June 14, 2024In this dynamic panel discussion, industry experts explored the crucial yet often challenging task of aligning marketing initiatives with non-believers within your organization.
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The Evolving Role of Marketing Leadership in a More Connected Go-to-Market Model
Conference Session Videos June 14, 2024In this video, growth leaders from organizations including Dodge Industrial and Johnson Control discussed the need for marketers to embrace new leadership models, skills, processes, incentives, and operations.
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Operating Like a Modern Marketer
Conference Highlights June 13, 2024To achieve desired B2B sales objectives, an organization’s marketing funnel needs to be clarified to internal stakeholders.
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Cost of the Pitch II: The Rise of Value
Research Reports June 11, 2024The 2024 "Cost of the Pitch II: The Rise of Value" report builds upon a previous 2023 report, delving deeper into the evolving dynamics of value within client-agency relationships and the factors for a successful long-term client-agency relationship.
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Fixing the Ad Agency Model
B2C June 7, 2024Agency consolidation continues to shake up the advertising industry. Rachel Barek, CEO and co-founder of Said Differently, says changes are brewing, as the current agency model does not meet marketers' needs.
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Strategic Outsourcing: The Value of Preserving Time and Focus to Marketers
Webinar Rewinds June 6, 2024In this webinar, Steve Thomas Leah Tracy from HYVE Brand Concierge examined the benefits of outsourcing tactical marketing services and what to look for in an outsourcing partner.
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Building an In-House Video Production Capability: Lessons from Northwestern Mutual
Event Recaps June 6, 2024Molly Kaye, senior director of the Creative Studio at Northwestern Mutual, shared the company's 12-year evolution from a basic creative services team to a multi-location, technologically advanced video production unit.
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Resource List of Certified Diverse Suppliers for Marketing/Advertising
Leading Edge June 5, 2024To help the marketing/advertising community, the ANA has curated a list of certified diverse suppliers that work in our industry.
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For the SMB-Agency Relationship, Success Comes from Trust
B2C June 5, 2024Agency-client relations can be problematic for SMBs (small-to-medium sized businesses), which have fewer resources than larger brands and less margin for error when hiring creative services firms. Yet despite the inherent challenges, SMBs increasingly see the value of marketing to fuel growth, with 94 percent planning to maintain or increase their investment in digital marketing spend in 2023, per a study by Taradel.
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The Growing Prevalence of In-House Agencies, by the Numbers
Money Slides May 23, 2024The ANA shares survey data that illuminates how more and more organizations have developed in-house agencies since 2008.
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How EXOS Reshaped Its Brief Process to Drive Efficiency and Brand Success
Event Recaps May 23, 2024EXOS’ Scott Berchman reviewed how his organization completely revamped its internal briefing process to create more efficiency, facilitate more collaboration, and ultimately build a stronger and more consistent brand.
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A Guide to Empathetic Marketing Operations
Event Recaps May 23, 2024During a May 2024 meeting of ANA’s Marketing Operations and Transformation Forum Committee, Kayla Silverstein shared ideas for harnessing the power of empathy in the change management efforts that are so critical to marketing operations.
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Media Agency New Business Barometer: Final 2023
Knowledge Partners May 22, 2024The COMvergence New Business Barometer study provides a comprehensive assessment of the media agency performances in new business.
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These Operating Principles Turned DoorDash’s In-House Agency into a Powerhouse
Event Recaps May 16, 2024DoorDash’s Mariota Essery and Eli Velez discussed how the brand’s in-house agency, called “Superette,” works. They covered the operating principles that guide the agency and provided a case study for how those principles are put into practice.
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