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How the Industry Is Reacting to Google’s Latest Cookie Bombshell
Pulse July 26, 2024After years of deliberation, numerous extended deadlines, and a handful of shelved solutions, Google has announced that it won’t be killing the cookie after all. The U-turn comes a number of months after the deadline was once again extended, this time in response to concerns from the U.K. Competition and Markets Authority (CMA).
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ANA Ethics Code of Marketing Best Practices
Research Reports July 18, 2024The ANA Ethic Code of Best Marketing Practices is a framework of high-level principles, guidelines, resources and examples of ethical marketing and advertising best practices applicable to all entities engaged in marketing, advertising, and fundraising.
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Lack of Data Rights Should Scare Consumers and Brands Alike
Podcast Clips July 12, 2024Author and data privacy expert Arun Kumar explains why marketers and regulators must prioritize consumer rights when it comes to personal data and shares an example of what these rights might look like.
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Cosmetics and Personal Care: False Advertising Litigation Trends
Webinar Rewinds July 9, 2024Are you ready to revolutionize your advertising strategies and tap into the immense potential of gender equitable content? In this webinar hosted by SeeHer and LG Ads, delve into the transformative power of gender equality in media placements.
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Can Your Job Survive an Ad Tax?
B2C July 3, 2024With many tax reforms set to expire after 2025, policymakers will feel the pressure to keep individual tax rates down while finding new sources of government revenue, but taxes on advertising could have a devastating impact for marketers.
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Marketers Face Data Privacy Reckoning
Champions of Growth Podcast June 26, 2024Arun Kumar, author and former chief data and marketing technology officer at The Interpublic Group of Cos. joins host Matthew Schwartz to discuss why the marketing field may be making a grave mistake deferring to Big Tech when it comes to influencing the conversation about fostering online privacy.
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The Legal Implications of Sports Marketing
Event Recaps June 26, 2024A panel of industry experts discussed why the marketing industry loves sporting events so much and how to clear any potential legal hurdles.
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Notes on Arbitration, Cybersecurity, and "Made in the U.S.A." Labeling
Event Recaps June 26, 2024During a session at an ANA 1-Day Conference, a panel of legal experts offered guidance on “Made in the U.S.A.” labeling, arbitration, and cybersecurity.
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Honoring Consumers’ Marketing Preferences: The Right Thing to Do
Ethics Issue Alerts June 25, 2024The ANA Center for Ethical Marketing is committed to advancing an ethical marketing ecosystem. Our mission is clear: to promote accountability, protect advertising and marketing freedoms, and build consumer trust. This ethics alert focuses on the need for companies and organizations to instill consumer trust and meet the consumers where they are by honoring their marketing preferences.
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The Evolution of Digital Marketing in the Era of AI
Leading Edge June 17, 2024As concerns over data security and consumer privacy continue to grow, marketers are confronted with a unique challenge: how to engage audiences effectively while respecting their privacy and remaining in compliance with regulatory legislation across geographies.
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Land O’Lakes Recruits Employees for “The Office” Inspired Training Videos
In-House Excellence Awards May 27, 2024Land O’Lakes enlisted the help of its own employees to create a “The Office” inspired series of humorous internal cybersecurity training videos.
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Why Residential Proxies Are Primed to Wreak Havoc in the Streaming Industry
Leading Edge May 22, 2024The explosive growth of streaming services has transformed media consumption, granting unprecedented access to a world of content. Yet, beneath this digital revolution's surface, a challenge looms large, one that threatens the very sustainability of the streaming industry: the dramatic rise in the use of residential proxies and VPNs.
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Resources for Navigating an Increasingly Complex Data Privacy Landscape
Pulse May 22, 2024Since the European Union passed the General Data Protection Regulation in 2018 — better known as GDPR — the issue of data privacy has seen heightened focus. The adoption of that law was a watershed moment. Since then, governments all over the world have followed suit, passing their own variations of the bill.
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Redefining Marketing Performance in a Privacy-First World
Conference Session Videos May 21, 2024In this video, learn about five ways the world’s most advanced marketers are evolving to gain a competitive advantage ahead of the next generation of data-driven advertising.
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Marketing in a Cookie-Less World
ASK Answers May 17, 2024What strategies are developing for marketers to deal with the cookie’s eventual demise?
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Data Privacy Laws and Their Implications for Nonprofits
Event Recaps May 14, 2024During a session held at the ANA’s May 2024 Nonprofit Growth Summit, the audience received an update on the implications of current and future data privacy legislation for nonprofits from a panel of experts in the fields of law, technology, data management, and nonprofit advocacy.
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ANA Programmatic Media Supply Chain Transparency Study and the Benefits of In-Housing
Event Recaps May 14, 2024The ANA and Kimberly-Clark shared broad learnings from the Programmatic Media Supply Chain Transparency study and recommendations on in-housing AdTech contracts.
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ANA Programmatic Media Supply Chain Transparency Study and the Benefits of In-Housing
Conference Session Videos May 14, 2024In this video, the ANA and Kimberly-Clark shared broad learnings from the Programmatic Media Supply Chain Transparency study and recommendations on in-housing AdTech contracts.
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Key Trends to Watch in Data Privacy
POVs May 9, 2024Laquan Austion, VP of public policy for the ANA Government Relations team, covers key issues related to data privacy and outlines how the ANA is leading an effort to protect consumer rights while enabling our industry to continue providing enriching experiences.
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Untangling Recent Privacy Updates for Marketers
Event Recaps May 7, 2024During a session at a May 2024 meeting, the ANA’s Legal Affairs Committee received an update on legal developments around consumer data privacy from Gary Kibel, a partner at the Davis+Gilbert law firm.
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