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  • Marketing News Quiz for July 27, 2024

     Marketing News Quiz   July 27, 2024  

    In this week's marketing news quiz: A study on retail media networks, Kamala Harris's trendy presidential campaign, unexpected updates on Google's deprecation of cookies, and more.

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  • Advertising Ethics in the Age of AI

     B2C   July 19, 2024  

    Committing to ethical data and marketing practices can earn consumer trust — a commodity that's in short supply. The ANA's newly released Ethics Code of Marketing provides principles, best practices, and resources for making ethical decisions across six areas of marketing and advertising, including data privacy and artificial intelligence.

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  • Precision Media and Data Collection Strategies for a Post-Cookie World

     Conference Highlights   July 19, 2024  

    Molson Coors developed a data-driven marketing playbook to sustain its digital advertising successes in a post-cookie world.

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  • Harnessing AI and Machine Learning in Customer Data Platforms for Dynamic Campaign Activation

     Webinar Rewinds   July 18, 2024  

    As brands engage with older adults, it’s crucial to adopt ethical marketing practices that build trust and respect. In this webinar, speakers explored effective strategies for marketing to older adults while avoiding common pitfalls.

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  • Four Strategies for Connecting with Your Customers Through Zero-Party Data

     Knowledge Partners   July 17, 2024  

    Transactional data, like purchase history, and behavioral data, like pages viewed, tell marketers the what, the how, and the where. But it’s only zero-party data, also known as declared data, that tells marketers the why.

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  • Sparking Consumer Participation Through Shared Values and Beliefs

     Knowledge Partners   July 17, 2024  

    Phaedon conducted a report offering new insights that better contextualize the actions brands must take to engage consumers.

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  • The "Stackie Awards" — Who Has the Best MarTech Stack and Why?

     Webinar Rewinds   July 17, 2024  

    In this webinar, Scott Brinker shared the 2024 Stackie Awards submissions and provided his insights on why the winners were selected. The Stackies winners are those who best communicate a clear concept about how their stack is organized and how it fits into their marketing operations.

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  • What Does It Mean to Be AI-Ready?

     Event Recaps   July 16, 2024  

    Drew Messinger-Michales from BASE1 discussed the steps that form the foundation of successful, impactful, future-facing AI pilot programs.

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  • From Clicks to Conversions: Mastering the Art of Location Intelligence with Foursquare

     Webinar Rewinds   July 10, 2024  

    Are you ready to revolutionize your advertising strategies and tap into the immense potential of gender equitable content? In this webinar hosted by SeeHer and LG Ads, delve into the transformative power of gender equality in media placements.

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  • Customer Loyalty in Shared Mobility Situations: Spain

     Knowledge Partners   July 9, 2024  

    A study of user behavior in the shared mobility (i.e., vehicle sharing) market in Spain, including user preferences, loyalty, frequency of use, average ticket, and other relevant indicators.

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  • Lenovo Leans on AI to Amplify a Key Message

     B2B   July 8, 2024  

    Lenovo recruited award-winning actor and entrepreneur Queen Latifah to be the face of a marketing campaign supporting women- and minority-owned businesses, with assistance from generative artificial intelligence.

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  • What Do Retailers Need to Do to Make the Most of First-Party Data?

     Knowledge Partners   July 3, 2024  

    This report from Intent HQ leverages insights from some of the industry’s top experts on how to build a clear roadmap for first-party data success.

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  • Leveraging Data to Identify and Connect with Potential Donors

     Leading Edge   July 2, 2024  

    Data has incredible potential for identifying and connecting with potential donors. When used effectively, data can help nonprofits level up their fundraising campaigns, build meaningful relationships, and drive long-term support. It’s a win-win-win.

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  • Why Data Collaboration Has Become a Travel Marketing Imperative

     Knowledge Partners   July 2, 2024  

    Heading into the summer travel season, successful travel marketers are focusing on the role of personalization, as Adstra’s latest piece explains that travelers want to be recognized by the brands they engage with and expect deeper personalization throughout the customer journey.

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  • Mapping the Multi-ID Landscape: A Glossary

     Knowledge Partners   July 2, 2024  

    In this comprehensive glossary, Adstra proposes a fresh approach to mapping the advertising value chain.

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  • Delivering Ad Relevance Without Third-Party Cookies

     Knowledge Partners   July 1, 2024  

    Amazon Ads provides advanced techniques for modeling audiences in anonymous traffic.

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  • How AI Democratizes the Power of Celebrity: Lenovo’s Story

     B2 Awards   June 30, 2024  

    Lenovo capitalized on AI to give small businesses the opportunity to engage Queen Latifah as a spokeswoman.

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  • The ABX Factor: Samsung Knox's Personalized Revolution

     B2 Awards   June 30, 2024  

    Samsung's personalized ABX campaign for Knox successfully targeted major publishing companies, driving significant sales and engagement through highly customized marketing strategies.

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  • Brands Dial Up Their SMS Marketing Efforts

     B2C   June 28, 2024  

    The level of real-time personalization and immediacy has made SMS marketing an increasingly important marketing tool for more and more brands. But as companies ramp up their investments in SMS marketing, they have to make sure to avoid a one-size-fits-all approach when targeting consumers and be cognizant of new regulations for the channel.

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  • 2024 ANA Masters of B2B Marketing Conference: A Comprehensive Recap

     Leading Edge   June 28, 2024  

    The 2024 ANA Masters of B2B Marketing Conference was a gathering for marketing professionals, offering deep dives into the current and future trends shaping the B2B marketing landscape. Held in Naples, Florida, this year's event brought together a stellar roster of industry leaders, providing attendees with valuable insights and practical strategies to enhance their marketing efforts. If you missed it or want to revisit the highlights, here’s a detailed recap.

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