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Search returned: 1957 document(s).
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Virtual Diversity Fair: Programmatic Partners Accelerating Diverse Owned Media
Conference Session Videos June 18, 2024The ANA is committed to educating and empowering its members to best maximize their programmatic investments and to actively support diverse-owned media suppliers. This event was designed to build on the recent publication of the Programmatic Media Supply Chain Transparency Study.
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Unlocking B2B Growth: The U.S. Latino Market Opportunity
Conference Session Videos June 14, 2024Latinos represent ~50% of the total trade-related workforce and ~30% of all US contractors. In this video, speakers discussed how to tap into the immense potential of the Latino market in B2B sectors through a unique case study presented by Owens Corning and Black/Brown.
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The Power of AI-Enabled Synthetic Market Research
Conference Session Videos June 14, 2024In this video, learn why generative AI technology holds out the possibility of being able to replace traditional market research with vastly improved efficiencies of cost and time — a development with particular benefits for B2B marketers.
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Drive Boldly: How Michelin Puts Sustainability in the Fast Lane
Conference Session Videos June 14, 2024In this video, Pierluigi Cumo, VP of B2B Marketing, North America at Michelin, explored how to effectively navigate market perceptions surrounding the costs of sustainable practices, segmented customers based on their sustainability priorities, and messages that resonate across diverse buyer personas.
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Harnessing the Power of the Mid-Funnel
Conference Session Videos June 14, 2024The discussion about brand versus demand continues. In this video, Dipti Kachru, Global Chief Marketing Officer at Broadridge, shared why mastering the middle funnel is essential for B2B marketers to maximize impact and achieve their goals.
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How Marketers Can Collaborate Effectively with Non-Believers
Conference Session Videos June 14, 2024In this dynamic panel discussion, industry experts explored the crucial yet often challenging task of aligning marketing initiatives with non-believers within your organization.
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The Evolving Role of Marketing Leadership in a More Connected Go-to-Market Model
Conference Session Videos June 14, 2024In this video, growth leaders from organizations including Dodge Industrial and Johnson Control discussed the need for marketers to embrace new leadership models, skills, processes, incentives, and operations.
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Opening Remarks of the 2024 ANA Masters of B2B Marketing Conference
Conference Session Videos June 13, 2024In this video, ANA CEO Bob Liodice delivered the opening remarks of the 2024 ANA Masters of B2B Marketing Conference.
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Six Tips for Marketers from Lou Aversano, Chief Brand and Marketing Officer at The Cigna Group
Conference Session Videos June 13, 2024In this video from the ANA’s 2024 Masters of B2B Marketing Conference, Lou Aversano shared his perspective on six topics of critical importance to marketers.
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How Applying AI Makes Businesses More Human
Conference Session Videos June 13, 2024In this video, learn how senior marketers and executives can harness AI for strategic B2B business growth.
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LinkedIn: How Marketers Can Unlock Bigger Budgets by Thinking Like Investors
Conference Session Videos June 13, 2024In this video, Lisha Perez from LinkedIn's B2B Institute revealed insights from the B2B Institute's latest exploration on the topic, including a framework for helping marketers advocate for bigger budgets.
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Northwestern Mutual’s B2B2C Business Model
Conference Session Videos June 13, 2024In this video from the 2024 ANA Masters of Marketing Conference, Northwestern Mutual CMO Lynn Teo described how her organization supports the parallel marketing needs posed by supporting financial advisors and their clients.
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Learn How Vanguard Institutional Marketing Is Driving Business
Conference Session Videos June 13, 2024In this video, learn about Vanguard's marketing team, which has become a strategic sales enabler and a key source of intelligence and insights.
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The Rising Value of Brand in B2B: Winning In Market…and in the Boardroom
Conference Session Videos June 13, 2024Suzanne Kounkel, Global CMO of Deloitte, joined Laurence Newell, Managing Director, Americas of Brand Finance, in this session on B2B brand value and brand strength, facilitated by Stein IAS Global President Craig Duxbury.
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From Spinoff to Spotlight: How GE Is Revolutionizing Marketing Best Practices in Healthcare
Conference Session Videos June 13, 2024In this video, Kate Rodgers, Global Brand Media Director, and Andy DeLaO, Chief Strategy and Marketing Officer, shared invaluable insights into the transformation of brand and demand strategies at GE Healthcare.
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How Guidehouse Launched a New Brand and Effective ABM Strategy
Conference Session Videos June 13, 2024In this video, Guidehouse CMO Joy Jarrett and COMM’s Amy Grucela shared how the organization and its agency partner successfully developed a new brand platform and created an account-based marketing strategy to both support that platform and drive new business growth.
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How Brands Can Drive Global Content and Personalization at Scale
Conference Session Videos May 22, 2024In this video, Shelley Schippert from Brown-Forman discussed how to automate and streamline the complexities of the content supply chain process, the role of a modern, digital asset management platform, and the KPIs to report to your executive teams.
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Designing Your Martech Stack to Enable the Modern Content Supply Chain
Conference Session Videos May 22, 2024In this video, hear from a Digital Asset Management Industry legend and thought-leader David Lipsey on the critical foundational role that DAM’s are playing in the modern martech stack and how generative AI is a game-changer in modernizing the digital content supply chain.
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Demystifying Composability: The Secret to Successful Marketing-Led Adoption
Conference Session Videos May 22, 2024In this video, Riham El-Lakany, who has served as Chief Marketing and Communications Officer for a number of enterprise-scale organizations, sat down with Eric Feige from VShift for an intimate conversation that covered practical applications of composability along with case studies.
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The Meat of Marketing: Sonny’s BBQ’s Data-Driven Journey into the Digital Age
Conference Session Videos May 22, 2024Sonny’s BBQ’s Peter Frey shared the journey of a brand with rich, traditional roots as it navigates through today’s modern digital landscape. This session showcased how integrating cutting-edge data analytics can rejuvenate and redefine the essence of heritage brands.
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