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Search returned: 822 document(s).
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Babylist: From Baby Registry to $400 Million Empire
Conference Highlights July 19, 2024A tech-driven growth strategy focused on a core business of building happy families has propelled Babylist’s success.
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Precision Media and Data Collection Strategies for a Post-Cookie World
Conference Highlights July 19, 2024Molson Coors developed a data-driven marketing playbook to sustain its digital advertising successes in a post-cookie world.
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Overview of the 2024 ANA Digital & Social Media Conference
Conference Highlights July 19, 2024In this video, get a two-minute overview of the 2024 ANA Digital & Social Media Conference.
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How El Pollo Loco Puts Creators at the Heart of Its Brand
Conference Highlights July 18, 2024Content creators are central to El Pollo Loco’s marketing strategy to engage future consumers through cultural relevance.
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Keynote with MANSCAPED’s CMO
Conference Highlights July 18, 2024Optimizing omnichannel engagement requires rebalancing the performance and brand marketing mix.
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Navigating the Future: Pfizer’s Innovative Approach to Performance Media
Conference Highlights July 18, 2024A hybrid agency model that maximizes media performance begins with an opportunities audit and a framework for results.
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Domino's Bold Digital Transformation
Conference Highlights July 18, 2024Alignment of core brand messages and consumer tensions is key to unlocking engagement and innovation.
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Six Tips for Aspiring Futurists
Conference Highlights July 17, 2024Thinking like a business futurist is about preparation, not prediction.
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How Hartbeat Used Comedy to Destigmatize Intimate Grooming with P&G
Conference Highlights July 17, 2024Comedy was instrumental in destigmatizing a campaign for intimate hair grooming.
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Harnessing the Power of the Mid-Funnel
Conference Highlights June 14, 2024B2B marketers can better transform prospects into buyers by mastering the middle funnel.
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Drive Boldly: How Michelin Puts Sustainability in the Fast Lane
Conference Highlights June 14, 2024Communicating the value of sustainability is a major focus of Michelin’s B2B marketing efforts.
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Unlocking B2B Growth: The U.S. Latino Market Opportunity
Conference Highlights June 14, 2024For Owens Corning, using an authentic voice in its B2B marketing has ben instrumental in connecting with Latino contractors.
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Overview of the 2024 ANA Masters of B2B Marketing Conference
Conference Highlights June 14, 2024In this video, get a two-minute overview of the 2024 ANA Masters of B2B Marketing Conference.
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How Cigna Transcends the Brand-to-Demand Divide
Conference Highlights June 13, 2024Brand needs to be the keystone of the entire marketing cycle and not just a layer.
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Operating Like a Modern Marketer
Conference Highlights June 13, 2024To achieve desired B2B sales objectives, an organization’s marketing funnel needs to be clarified to internal stakeholders.
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From Spinoff to Spotlight: How GE Is Revolutionizing Marketing Best Practices in Healthcare
Conference Highlights June 13, 2024Building trust has given spinoff GE Healthcare a cushion for transforming its brand marketing.
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Marketing as a Growth Contributor — Learn How Vanguard Institutional Marketing Is Driving Business
Conference Highlights June 13, 2024As a key source of intelligence and insights, Vanguard’s marketing team has become a strategic sales enabler.
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Reinventing Xerox: A Journey of Transformation
Conference Highlights June 13, 2024Long-term thinking and an increased focus on customers are pivotal to Xerox’s B2B brand reinvention.
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Designing Your Martech Stack to Enable the Modern Content Supply Chain
Conference Highlights May 22, 2024Digital Asset Management’s benefits as a MarTech tool can be gauged by return on investment, impact, and information.
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Demystifying Composability: The Secret to Successful Marketing-Led Adoption
Conference Highlights May 22, 2024Focus on subsets of stakeholders to get buy-in of marketing technologies enabling composability.
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