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Search returned: 99 document(s).
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What is Conscious Marketing and How Does It Make a Difference?
Podcast Clips July 17, 2024Dr. Anastasia Kārklina Gabriel, senior insights lead at Reddit, explains what “conscious marketing” is and why it would be beneficial for marketers to embrace it across all aspects of their job.
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Lack of Data Rights Should Scare Consumers and Brands Alike
Podcast Clips July 12, 2024Author and data privacy expert Arun Kumar explains why marketers and regulators must prioritize consumer rights when it comes to personal data and shares an example of what these rights might look like.
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Out Leadership’s Todd Spears Says Brands Should Think of Pride as “Gay New Years”
Podcast Clips July 10, 2024Todd Spears, CEO and founder of Out Leadership, says June should be a time for reflection and making plans for what to do the other 11 months of the year, offering some advice for how to do that.
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Why Do Brands Still Not Back Up Diversity Goals with Meaningful Investments?
Podcast Clips July 8, 2024Connatix’s Jenn Chen and Black Enterprise’s Justin Barton share the reason they believe advertising spend with diverse outlets and properties continues to lag behind the diversity goals that brands have set for themselves.
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The Secret to Building Successful Customer Relationships
Podcast Clips June 25, 2024Jen Leitman, CMO at OverDrive, discusses the four keys she believes are absolutely necessary for your brand to build strong relationships with its customers.
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Is Weather Data the Perfect Antidote to Cookie Deprecation?
Podcast Clips May 29, 2024Randi Stipes, CMO at The Weather Company, shared three reasons why weather data can be a very powerful tool in the face of cookie deprecation.
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Science Proves Giving Back Actually Makes Humans Happier
Podcast Clips May 28, 2024Wendy Steele, founder of Impact100, discussed an interesting phenomenon related to giving back: When humans do it, their biology changes in a way that actually makes them happier, more compassionate, and more creative.
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Performance Marketing Versus Branding is a Pointless Debate
Podcast Clips May 24, 2024According to Cigna Group’s Lou Aversano, branding versus performance marketing is a false choice. He explains why in this clip from the Champions of Growth podcast.
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Why is the Brand Purpose Creative Brief Not a Standard Marketing Practice?
Podcast Clips May 10, 2024Why does nobody in the industry talk about the importance of a brand purpose creative brief? Hope Freedman, a purpose and brand marketing expert, weighed in and shared some insights about how one might approach writing one.
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Here’s How to Enhance Your Leadership Skills, Practically
Podcast Clips May 1, 2024Sally Percy, author of 21st Century Business Icons: The Leaders Who Are Changing Our World, shares a few lessons she’s learned during countless interviews with some of the world’s foremost marketing and business leaders.
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To Be Inclusive, Your Brand Needs to Think About Exclusion
Podcast Clips April 23, 2024Carta’s Mita Mallick says brands that truly want to be inclusive need to look at themselves through the lens of exclusion. That is, examining who they are excluding and determining how to rectify it. She shared more on the Beyond Profit podcast.
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Will the Looming Cookie Demise Cause Industry Collapse?
Podcast Clips April 17, 2024Will the demise of cookies cause a collapse of the marketing industry as we know it? Claravine’s Chris Comstock doesn’t think so. He explained why during an appearance on the <em>Champions of Growth</em> podcast.
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More People Embrace Branded Social Efforts When They Avoid Activist Language
Podcast Clips April 10, 2024Peter Bardell, cofounder of Revolt, says brands are more likely to find success with their social efforts when they use “centrist” language and avoid more inflammatory activist terms. He gave some examples during his appearance on <em>Beyond Profit</em>.
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Is the Data and Tech Revolution Detaching Marketers from Humanity?
Podcast Clips April 10, 2024Greg Boosin, EVP of global B2B and product marketing at Mastercard, has a word of caution for marketers. While data and technology can provide incredible business results, it’s critical to maintain empathy. This is especially true when thinking about issues like inclusion.
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Are We Entering the Era of Niche Marketing?
Podcast Clips March 20, 2024Ryan Kutscher, founder and CEO of ad agency Launch Party, says we’re moving into the era of niche marketing. So why are so many agencies and companies resisting the trend? Kutscher says fear is the driving factor.
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How Are Brands and Agencies Supporting the Mental Health of Their Employees?
Podcast Clips March 19, 2024William Davies, founder and director of the AHN Chill Project, and Mike Baron, SVP and group creative director at the Mower agency, discuss how each of their respective organizations support employee mental health.
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This is How You Leverage PR to Supercharge Marketing
Podcast Clips February 14, 2024M&T Bank CMO Francesco Lagutaine joined the Champions of Growth podcast, along with his partner Jacqueline Kolek of PR firm Peppercomm, to share how the two have supercharged the brand’s marketing efforts with perfectly aligned public relations.
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Why Brands That Play It Safe Won’t Survive
Podcast Clips February 6, 2024Jay Mandel, author of Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding, explains why brands that play it safe will eventually fade. He does so using an interesting example from the romantic relationship between Taylor Swift and Travis Kelce.
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Have Ad Agencies and Other Creatives Become Too Reliant on Data Analytics?
Podcast Clips January 31, 2024Boathouse’s Peter Prodromou believes that the industry has gone too far down the path of data reliance and has forgotten the power of great creative. He explained what he thinks the response to this misstep by the industry will be.
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These Are the Five Traits of Modern Legacy Builders
Podcast Clips January 23, 2024What is a legacy leader made of? Mark Miller, coauthor of Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World, has spent years trying to figure that out. Here, he shares the five traits he believes all legacy leaders possess.
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