ANA Trainers


trainer

Renee Azoulay

President and CEO, Diamond Edge Network LLC

As the owner of her customer activation agency Diamond Edge Network LLC, Renee uses her more than 30 years of research and strategic thinking experience, creativity, and smarts to develop and manage marketing initiatives. Major companies she’s consulted for include the NBA, MTV Networks (Nickelodeon), A.O. Smith and AXA Equitable.

After earning her B.S. from Cornell University, Renee held positions in the consumer research client-side and agency side (Bristol-Myers Squibb and BBDO) followed by serving as SVP at a marketing/promotions agency.

Renee is an Adjunct Assistant Professor at Fashion Institute of Technology teaching shopper marketing, research methods in integrated marketing and direct marketing. “Converting Shoppers to Buyers” the textbook she has co-authored is in use at FIT. She has also taught consumer behavior and management to Chinese college students in China.

As a professional speaker, Renee has presented for leading organizations that include The NY Emmys, American Women in Radio & Television, Columbia University, the Professional Insurance Marketing Association, the Brand Activation Association (BAA, formerly the PMA), the eMarketing Association and the Manhattan Chamber of Commerce.


Workshops:


Effective Shopper Marketing Mastery Program

Effective Shopper Marketing: Converting Shoppers into Buyers (Full Day)

Effective Shopper Marketing: Converting Shoppers into Buyers (101) (Half Day)

Effective Shopper Marketing: Converting Shoppers into Buyers (101) (Virtual Open Enrollment)

Effective Shopper Marketing: Converting Shoppers into Buyers (101) (Virtual)

Effective Shopper Marketing: Setting Objectives, Targets, and Changes in Shopper Behavior for Campaign Success (201) (Half Day)

Effective Shopper Marketing: Setting Objectives, Targets, and Changes in Shopper Behavior for Campaign Success (201) (Virtual)