Account-Based Marketing Committee Meeting: Strategies and Future Directions - Insights from the One-Day Conference
when
Start: Tuesday, October 8, 2024 at 11:00am
End: Tuesday, October 8, 2024 at 12:30pm
WHERE
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Attend via Webinar | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier N/A | Nonmember N/A | ||||
| Will Not Attend | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier N/A | Nonmember N/A | ||||
Attendees of this committee meeting can look forward to Aaron Smith, our ABM Co-Chair, providing a comprehensive recap of the One-Day Conference titled "ANA’s ABM One-Day Conference: Driving Growth with Strategy, Technology, and Collaboration." Held in Chicago, this event delved into the latest trends and strategies in account-based marketing (ABM), focusing on aligning strategies to quantify ROI, leveraging technology and AI for actionable insights, making focused investments, increasing collaboration across marketing groups, and integrating with sales to enhance the customer journey. Aaron will also open the floor to all attendees, whether they were able to attend the conference or not, inviting them to push these topics further and explore additional areas that the ABM Committee Meetings should cover moving forward. This session promises to be an engaging and collaborative opportunity to shape the future direction of our ABM efforts.
Webinar information, if available, will be provided to registrants only.