Speaker Profile

Joe Rivas

Vice President, Global Brand, Creative & Content / IBM

Joe Rivas is the VP of global brand, creative, and content for IBM, where he's responsible for driving the overall equity of the brand as well as leading the strategy and execution of creative and content, including advertising, thought leadership, product content, sponsorships, and experiences. He also oversees external agency strategy and in-house creative capabilities through the IBM Blue Studio.

Previously in his nearly three decades of agency experience, Mr. Rivas held a range of leadership positions, including global CEO of Doremus and president of global B2B and technology at Young and Rubicam.