Speaker Profile

Kartik Poduval

Vice President of Analytics Merkle

Kartik Poduval is VP, Analytics and leads analytics engagements across the Merkle High Tech and B2B vertical. He brings a diverse experience in solving various business problems across Technology, Marketing, Pricing & Fraud Analytics for Fortune 500 clients. He has helped clients build multiple marketing analytics solutions and launch data products to drive customer acquisition, growth & retention strategies.

Through implementation of AI and machine learning algorithms, he has enabled clients build a deeper understanding of customer behavior and attitudes, thereby help transform customer experience strategies.

Kartik was previously with HSBC Bank. He holds an MBA in Product Marketing and a bachelor’s degree in Computer Engineering.