Speaker Profile

Kelly Haggard

VP, Channel Innovation and Optimization / Synchrony

Kelly Haggard has over 20+ years in email marketing, covering B2B, B2C, B2B2C, Acquisition and more.  She has experience working with multiple email platforms and optimization tools in financial, retail, education, publishing, and entertainment industries. She has presented at email conferences on topics related to automation, selling innovation to the C-suite, email personalization and served on panels related to email infrastructure and marketing tactics. She currently works as VP, Channel Innovation and Optimization for Synchrony and is based in Costa Mesa, CA.