Speaker Profile

Erica Archer

Media Director / Razorfish

Erica is a strategic expert with 15 years of experience in the marketing world and a valuable member of Razorfish for 8 years. Her impressive portfolio includes collaborations across verticals such as finance, alcoholic beverages, retail, B2B and more. Passionate about creative problem-solving, Erica excels in merging human intuition with machine learning to tackle business and marketing challenges for her clients.