Top positive review
5.0 out of 5 starsRecurring revenue playbook
Reviewed in the United States on March 18, 2020
Having a plan for success is critical to generate recurring revenue and now The Forever Transaction makes it easy to create.
Chasing the idea of easy money, too many subscription businesses have failed. They brought their old transaction mindset and it didn’t work.
In The Forever Transaction, Robbie Kellman Baxter walks you step-by-step through her proven process for converting and launching successful membership programs. Following Baxter’s approach you’ll experience more success, have fewer false starts and grow your recurring membership revenue more quickly.
The biggest message that carries through this book from Baxter’s earlier work, The Membership Economy: these businesses are demand driven. Customers WANT and prefer the opportunity to subscribe rather than buy outright. Companies that follow this trend are delivering what customers want today and more so, tomorrow.
While you may have business reasons for wanting to grow a company with subscription recurring revenue, the reason to create this business is that customers eagerly demand this approach now and in the future.
However, membership businesses require a very unique mindset, something that’s not taught in today’s business schools. Baxter has been working with companies making this shift for many years and outlines how to change your business and get your team aligned a new, more profitable approach.
For anyone with a membership subscription business or contemplating launching one, this book provides a great step-by-step process for changing your thinking and creating a detailed strategy that’ll save you a ton of time and lost money from false starts.
And, it’s an entertaining book to read with all of the examples she includes.