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The Most Important Thing: Uncommon Sense for the Thoughtful Investor (Columbia Business School Publishing) Kindle Edition


"This is that rarity, a useful book."--Warren Buffett

Howard Marks, the chairman and cofounder of Oaktree Capital Management, is renowned for his insightful assessments of market opportunity and risk. After four decades spent ascending to the top of the investment management profession, he is today sought out by the world's leading value investors, and his client memos brim with insightful commentary and a time-tested, fundamental philosophy. Now for the first time, all readers can benefit from Marks's wisdom, concentrated into a single volume that speaks to both the amateur and seasoned investor.

Informed by a lifetime of experience and study,
The Most Important Thing explains the keys to successful investment and the pitfalls that can destroy capital or ruin a career. Utilizing passages from his memos to illustrate his ideas, Marks teaches by example, detailing the development of an investment philosophy that fully acknowledges the complexities of investing and the perils of the financial world. Brilliantly applying insight to today's volatile markets, Marks offers a volume that is part memoir, part creed, with a number of broad takeaways.

Marks expounds on such concepts as "second-level thinking," the price/value relationship, patient opportunism, and defensive investing. Frankly and honestly assessing his own decisions--and occasional missteps--he provides valuable lessons for critical thinking, risk assessment, and investment strategy. Encouraging investors to be "contrarian," Marks wisely judges market cycles and achieves returns through aggressive yet measured action. Which element is the most essential? Successful investing requires thoughtful attention to many separate aspects, and each of Marks's subjects proves to be
the most important thing.

Get to know this book

Editorial Reviews

Review

A clear and expert resource for all investors. ― Kirkus Reviews

Everyone knows about the anticipation leading up to Warren Buffett's annual shareholder letters. But for a certain Wall Street set, there are equally high expectations for the writings of Howard Marks. -- Peter Lattman ―
Wall Street Journal

When I see memos from Howard Marks in my mail, they're the first thing I open and read. I always learn something, and that goes double for his book. -- Warren Buffett, Chairman and CEO, Berkshire Hathaway

[A] must-read book. -- David J. Waldron ―
Seeking Alpha

If Benjamin Graham's and David Dodd's Securities Analysis was the essential, must have investment book of the end of the 20th century, then Howard Marks's
The Most Important Thing is a serious contender for parallel status in the 21st century. -- Stephen E. Roulac ― New York Journal of Books

All investors should read it. -- Alex Dumortier ―
The Motley Fool

The Most Important Thing is destined to become an investment classic-it should easily earn its place on every thinking investor's bookshelf. Howard Marks has distilled years of investment wisdom into a short book that is lucid, entertaining, and ultimately profound. -- Joel Greenblatt, Columbia Business School, founder and managing partner of Gotham Capital

Veteran value-investing manager Howard Marks draws on pithy memos he wrote to clients over the years to dispense insightful advice on everything from risk taking to the role of luck. ―
Money Magazine

Few books on investing match the high standards set by Howard Marks in
The Most Important Thing. It is wise, witty, and laced with historical perspective. If you seek to avoid the pitfalls of investing, you must read this book! -- John C. Bogle, Founder and former CEO, The Vanguard Group

Regular recipients of Howard Marks's investment memos eagerly await their arrival for the essential truths and unique insights they contain. Now the wisdom and experience of this great investor are available to all.
The Most Important Thing, Marks's insightful investment philosophy and time-tested approach, is a must read for every investor. -- Seth A. Klarman, president, The Baupost Group

There is, quite simply, an incredible amount of wisdom between the covers of his book and an investor is doing them a disservice if they don't read, and re-read, this book. ―
FocusInvestor.com

...many valuable insights into the psychological roots of investors' habitual errors. -- Martin Fridson ―
Barron's

If you take an exceptional talent and have them obsess about value investing for several decades, including deep thinking about its very essence with written analysis along the way, you may come up with a book as useful to value investors as this one but don't count on it. -- Jeremy Grantham, cofounder and chief investment strategist, Grantham Mayo Van Otterloo

The book is written in a way that both seasoned investors and novices should appreciate. -- Brenda Jubin ―
Seeking Alpha

"The Most Important Thing"... offers readers an overview of how to think when considering an investment opportunity, which is quite valuable indeed, considering studies have shown most people tend to make impulsive, indiscriminate investment decisions. ―
Syracuse Post-Standard

About the Author

Howard Marks is chairman and cofounder of Oaktree Capital Management, a Los Angeles-based investment firm with $80 billion under management. He holds a Bachelor's Degree in finance from the Wharton School and an MBA in accounting and marketing from the University of Chicago.

Product details

  • ASIN ‏ : ‎ B004U5Q1O0
  • Publisher ‏ : ‎ Columbia Business School Publishing (May 1, 2011)
  • Publication date ‏ : ‎ May 1, 2011
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 1118 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 196 pages
  • Customer Reviews:

About the author

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Howard Marks
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Full content visible, double tap to read brief content.

Howard Marks is chairman and cofounder of Oaktree Capital Management, a

Los Angeles-based investment firm with $80 billion under management. He

holds a Bachelor's Degree in finance from the Wharton School and an MBA

in accounting and marketing from the University of Chicago.

Customer reviews

4.6 out of 5 stars
4.6 out of 5
3,265 global ratings

Customers say

Customers find the book concise but dense with knowledge and insightful observations about the investment world. They also appreciate the free content. However, some find the reading tedious with all the repetition and the book not as crisp as it could be.

AI-generated from the text of customer reviews

Select to learn more
88 customers mention "Usefulness"81 positive7 negative

Customers find the book concise but dense with knowledge, thought-provoking, and essential reading for investors. They also say the author is wise and patient, providing a broad perspective. Readers also mention that the book is riveting and an easy read.

"...There is, quite simply, an incredible amount of wisdom between the covers of his book and an investor is doing them a disservice if they don't read..." Read more

"Concise but dense with knowledge, Howard Marks is as savvy as they come. Definitely recommend this read for all investors." Read more

"...This book is a wonderful guide on how to combine value investing with an understanding of market cycles and investor behaviour...." Read more

"...in learning about Marks’ perspective on investing… he raises numerous thought-provoking ideas that are applicable to all facets of life..." Read more

3 customers mention "Length"3 positive0 negative

Customers find the book short and written in simple English.

"...The fact that it's short and written in simple English is a bonus for starters as well...." Read more

"...buy and some great analogies that will stick with you... The chapters are short and you can pick it up anytime." Read more

"Covers a lot of material and ideas in a relatively short book, written by someone that understands the subtleties of value investing." Read more

15 customers mention "Readability"3 positive12 negative

Customers find the book extremely repetitive and dry. They also say the book is a waste of time and paper, and not as crisp as it could be.

"...However, I soon realized that what I was reading wasn't worth noting down...." Read more

"...Still, a relevant negative is that the text is VERY repetitive. Both within and among chapters...." Read more

"...deeply toughtful insights, but in a somewhat dry, unengaging and repetitive text...." Read more

"Page turner that drives home key fundamentals. The last chapters give a great recap. Easy to read for a beginner investor." Read more

This book is a rare Gem!  Even Warren Buffett agrees.  I’m transfixed, life changer. Foundational.
5 out of 5 stars
This book is a rare Gem! Even Warren Buffett agrees. I’m transfixed, life changer. Foundational.
To all value investors, here is that rare Gem, something everyone should read as 2021 begins! The clarity and the wisdom that it presents is amazing. When I read Warren Buffets recommendation for this book I knew it was going to be an extremely valuable read, and I wasn’t disappointed. Howard Marks is the real deal. This book is for anyone who attempts to put the odds of risk in their favor as much as possible, and as much as can be done knowing the uncertainty of looking into the future. Book is written with such rational reason and balance, not with hype or get rich undertones. Some reviews say that it is repetitive, I strongly disagree! Anyone who invests, or is in business, HAS to have a strong sense of WHO HE IS. Everyone must have cornerstones to their business strategy and his cornerstones are so foundational, that he so generously shares with us, you can follow his thinking, I'm sure its the exact same as he evaluates any given investment.These precious principles are exactly where he starts his evaluations. This should be an absolute corner stone of anyone’s investment foundational thinking.Also this wisdom is FULLY transferable into my profession which is commercial real estate. I like to tell people that my business is risk evaluation when they ask what I do. In effect, My business amounts to nothing more than risk evaluation. The similarities are astounding.
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Top reviews from the United States

Reviewed in the United States on April 27, 2011
Mr. Marks states that when he was attending client meetings over the years he noticed a pattern. He would say in one meeting that that such and such was the most important thing about investing and in later meetings he found himself referencing other items that he titled the most important thing to understand. Upon reflection about this pattern he decided to write a memo in July of 2003 that covered all these critical areas in his investing philosophy.

This new book expands upon the ideas he covered in that original memo. Topics that are covered include: market efficiency, value, risk, investment cycles, contrarianism, finding bargains, patient opportunism, circle of competence, luck, avoiding pitfalls, etc... In short all the topics that a focus investor needs to understand and be able to place, and use, in their own mental models.

What does Mr. Marks want his readers to gain from his book? Here are his own words from the introduction of the book:

"I didn't set out to write a manual for investing. Rather, this book is a statement of my own investment philosophy. I consider it my creed, and in the course of my investment career it has served like a religion. These are the things I believe in, the guideposts that keep me on track. The messages I deliver are the ones I consider the most lasting. I'm confident their relevance will extend beyond today.

You won't find a how-to book here. There's no surefire recipe for investment success. No step-by-step instructions. No valuation formulas containing mathematical constants or fixed ratios - in fact, very few numbers. Just a way to think that might help you make good decisions and, perhaps more important, avoid the pitfalls that ensnare so many.

It's not my goal to simplify investing. In fact, the thing I most want to make clear is just how complex it is. Those who try to simplify investing do their audience a great disservice. I'm going to stick to general thoughts on return, risk and process..."

Mr. Marks has succeeded in his goals in a brilliant manner. There is, quite simply, an incredible amount of wisdom between the covers of his book and an investor is doing them a disservice if they don't read, and re-read, this book. I will be placing it on my shelf right next to the great investments classics of Security Analysis, The Intelligent Investor, the Berkshire Hathaway annual reports, and Margin of Safety. Quite simply I can't recommend it highly enough.
77 people found this helpful
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Reviewed in the United States on March 11, 2024
Concise but dense with knowledge, Howard Marks is as savvy as they come. Definitely recommend this read for all investors.
2 people found this helpful
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Reviewed in the United States on June 29, 2024
The book is bent
Reviewed in the United States on October 20, 2023
I was half expecting this book to be a technical description of Value Investing, with plenty of references to Warren Buffet and Benjamin Graham. Although the book started that way; I found that Howard shared many insights about investor psychology. This book is a wonderful guide on how to combine value investing with an understanding of market cycles and investor behaviour. For anyone who has read and enjoyed “The Psychology of Money”, you should definitely read “The Most Important Thing” as well.
9 people found this helpful
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Reviewed in the United States on June 26, 2024
On time and just as ordered.
Reviewed in the United States on November 10, 2023
Had a strong interest in learning about Marks’ perspective on investing… he raises numerous thought-provoking ideas that are applicable to all facets of life (not just investing)!
2 people found this helpful
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Reviewed in the United States on June 11, 2012
This is truly the best book that I have ever read about inefficient markets. It is conceptually sound and simultaneously based on the wise experience of a portfolio manager over decades. In particular, Howard Marks' explanation of the cylicality of markets around their intrinsic valutions correctly explain market over reaction. Market over reaction offers the opportunity to profitably trade for the longer term. Acaemics call this cyclicality "ranges of bounded rationality." Practitioners call it "market sentiment." Bollinger attempts to measure it with "Bollinger Bands." (Bollinger Bands are +/- 1.5 standard errors of prices over a 200 day moving average.) Behavioral finance people account for this cyclicality based on human irrationality.

Marks does a terrific job of calling into question the commonly accepted academic assumption: market prices ALWAYS equal intrinsic valuation. The academic community must relax this erroneous assumption. Until that community does so, the profession will continue to face an impossible task. That task is making progress on the core issues facing manking on how markets actually work in the real world.

Empirical evidence to support Mark's incredibly sound concepts would substantiate his arguments. My research fills part of this gap. Combining Marks' concepts with Benoit Mandelbrot's research measurements promises the opportunity to achieve both lower fat-tailed risk and superior investment returns.

Rawley Thomas
President and Co-Founder of LifeCycle Returns
Co-Editor of The Valuation Handbook
The Valuation Handbook: Valuation Techniques from Today's Top Practitioners (Wiley Finance)
and
Co-Author of ValuFocus Investing
ValuFocus Investing: A Cash-Loving Contrarian Way to Invest in Stocks (Wiley Finance)
2 people found this helpful
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Reviewed in the United States on June 9, 2024
Cover of the book was stained / damaged in delivery but otherwise ok

Top reviews from other countries

Michael Kurkdjian
5.0 out of 5 stars An excellent common sense investing book a lot of information on how to get better
Reviewed in Canada on February 21, 2023
This is a very underrated book. There is excellent advice on almost every page. The author Howard Marks has also received annotations by other great investors throughout the book that emphasize the points and give different perspectives. The content of the book can be applied to any kind of investment not just stocks, bonds, but anything to do with investing our funds for the future. Truly wish I had read this book years ago. I will definitely read it a second time.
Hardik Thakker
5.0 out of 5 stars brilliant book for any investor
Reviewed in India on May 26, 2024
The thoughts and ideas presented in the book are easy to understand and help in making you a better investor.
Robert ‘Bob’ Macespera
5.0 out of 5 stars A superb lesson on investing
Reviewed in the United Kingdom on February 20, 2023
This is a superb, and short, book that, to this eyes, is the best book on stocks investing since the canonical "The Intelligent Investor" was published three-quarters of a century ago (in 1948). I will defy those who may think this is an exaggeration, to name a book on stock trades so accurate, so simple, so easy to read and so practical like this one. Based heavily (and quoting often) Warren Buffett's letters to shareholders, Howard Marks explains his experience, and success, through the main points on investment. However, the author stays blissfully away from platitudes and hollow comments: no shortcut-to-get-rich here, no false promises. Far from it, Mr Marks lists constantly what's needed to succeed in the stock markets: loads of common sense, patience, discipline and a sound investment strategy based on the investor's ultimate goals. Only Warren Buffett managed to say it shorter: "buy good stocks cheap".
And at only 177 pages this "Most Important Thing" is an example that consistent messages (possibly must) be delivered in a short fashion - 95% of what's written about the stocks markets nowadays is a copy-and-paste or a bromide; most is showy and inflated with formulas only a few can understand. Mr Marks effortlessly makes all that literature futile by getting down to the point in every chapter and by not bloating the book with not even one mathematical formula. Those starting in the mysteries of buying and selling shares do have here a wonderful introduction and sound advice at a rate of, at least, one per page. Those out there with investment experience, will still learn something new, without a doubt.
As a coda, I'll recommend three other books that, after Graham's Intelligent Investor and Marks'Most Important Thing, do supply with priceless lessons on shares investment (this is just a short comment, I've reviewed these books individually too):
Peter Lynch: "One up on Wall Street". A lont-time successful fund manager, Mr Lynch is perhaps the most enthusiastic of writers on shares, and manages to transmit this enthusiasm without losing a bit of accuracy. This book is a bit dated. Published in 1989 the "big" companies were then General Elecric, Ford and the big tobacco and these firms are used for the many examples the book contains, but its lessons are as good and useful for the third second half of the XX century as they are now.
John Bogle: "The little book of Common Sense investing". Very short, but packed with sound advice. Also a very successful fund manager, Mr Bogle wrote a pamphlet on staying away from fashions and "trends" - his theory is that following a stock index for decades may sound dull, but it is a guarantee of profit. With very good entries on dividends too.
Philip Fisher: "Common stocks and Uncommon Profits". Even older than the previous two, this minor classic was published in 1960 (one of Mr Fisher's favorite stocks was Motorola, then a transistors maker). It is written in the elegantly sober style of the mid-century and it is full of investment wisdom. As with the previous other two books, it offers no miracle and it states often that investment is a long-term activity.
3 people found this helpful
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Sandro0808
5.0 out of 5 stars keine Bettlektüre
Reviewed in Germany on May 7, 2022
es liest sich nicht so flüssig wie ein Roman. Kann man auch nicht erwarten. Dennoch sehr schön strukturiert, man muss vorher kein Experte sein, nachher ist man's. Bestimmt. Die Kernaussagen werden noch mal prägnant zusammengefasst. Ich werde dieses Buch immer wieder in die Hand nehmen. Je nach Bedarf.
4 people found this helpful
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dbroch
5.0 out of 5 stars Réflexion originale
Reviewed in France on May 3, 2022
Très bon livre qui aborde des thèmes relativement inédit pour un investisseur : la psychologie détaillée du risque, le cycle du marché, l'impossibilité de mathématiser l'investissement, la fonction de la valeur intrinsèque comme repère etc.
Fait partie de toute réflexion sérieuse sur l'investissement en bourse.
2 people found this helpful
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