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Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life in Organisms, Cities, Economies, and Companies Hardcover – May 16, 2017
Wall Street Journal
From one of the most influential scientists of our time, a dazzling exploration of the hidden laws that govern the life cycle of everything from plants and animals to the cities we live in.
Visionary physicist Geoffrey West is a pioneer in the field of complexity science, the science of emergent systems and networks. The term “complexity” can be misleading, however, because what makes West’s discoveries so beautiful is that he has found an underlying simplicity that unites the seemingly complex and diverse phenomena of living systems, including our bodies, our cities and our businesses.
Fascinated by aging and mortality, West applied the rigor of a physicist to the biological question of why we live as long as we do and no longer. The result was astonishing, and changed science: West found that despite the riotous diversity in mammals, they are all, to a large degree, scaled versions of each other. If you know the size of a mammal, you can use scaling laws to learn everything from how much food it eats per day, what its heart-rate is, how long it will take to mature, its lifespan, and so on. Furthermore, the efficiency of the mammal’s circulatory systems scales up precisely based on weight: if you compare a mouse, a human and an elephant on a logarithmic graph, you find with every doubling of average weight, a species gets 25% more efficient—and lives 25% longer. Fundamentally, he has proven, the issue has to do with the fractal geometry of the networks that supply energy and remove waste from the organism’s body.
West’s work has been game-changing for biologists, but then he made the even bolder move of exploring his work’s applicability. Cities, too, are constellations of networks and laws of scalability relate with eerie precision to them. Recently, West has applied his revolutionary work to the business world. This investigation has led to powerful insights into why some companies thrive while others fail. The implications of these discoveries are far-reaching, and are just beginning to be explored. Scale is a thrilling scientific adventure story about the elemental natural laws that bind us together in simple but profound ways. Through the brilliant mind of Geoffrey West, we can envision how cities, companies and biological life alike are dancing to the same simple, powerful tune.
- Print length496 pages
- LanguageEnglish
- PublisherPenguin Press
- Publication dateMay 16, 2017
- Dimensions6.5 x 1.75 x 9.5 inches
- ISBN-101594205582
- ISBN-13978-1594205583
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Get to know this book
What's it about?
A visionary physicist uncovers simple laws governing complex systems like cities, companies, and life itself.Popular highlight
To maintain order and structure in an evolving system requires the continual supply and use of energy whose by-product is disorder.1,110 Kindle readers highlighted thisPopular highlight
Scaling simply refers, in its most elemental form, to how a system responds when its size changes.1,030 Kindle readers highlighted thisPopular highlight
In general, then, a universal characteristic of a complex system is that the whole is greater than, and often significantly different from, the simple linear sum of its parts.891 Kindle readers highlighted this
Editorial Reviews
Review
“Scale, a grand synthesis of topics [Geoffrey West] has studied for several decades, makes an important and eloquent case for the significance [of universal laws of size and growth] in an ecology of the natural and human world — and in understanding whether the two can fit together.” —Nature
“West’s insightful analysis and astute observations patiently build an intellectual framework that is ultimately highly rewarding, offering a new perspective on the many scales with which nature and society challenge us…A fascinating journey.” – Science Magazine
"This is the sort of big-ideas book that comes along only every few years, the kind that changes the conversation in boardroom, common room and dining room....A book full of thrilling ideas." —The Sunday Times (London)
“From a dean of complexity theory comes a sharp consideration of the pace and pattern of life in a universe of "complex adaptive systems” …West's book is a succession of charts, graphs, and aha moments, all deeply learned but lightly worn. By the end of the book, readers will understand such oddments as why it is that the hearts of all animals, from mouse to elephant, beat roughly the same number of times across a lifespan and why the pace of life increases so markedly as the population grows (which explains why people walk faster, it turns out, in big cities than out in the countryside) …Illuminating and entertaining—heady science written for a lay readership, bringing scaling theory and kindred ideas to a large audience.”—Kirkus Reviews
"I can think of no more exciting thinker in the world today than Geoffrey West. By bringing a physicist's razor-sharp mind to wonderfully surprising questions -- 'Why Aren’t There Mammals the Size of Tiny Ants?' or 'Are Cities and Companies Just Very Large Organisms?' -- West forces us to see everything anew, from our own bodies to the mega-cities our species increasingly chooses to inhabit. Scale is a firework display of popular science."
—Niall Ferguson, senior fellow, the Hoover Institution
“This spectacular book on how logarithmic scaling governs everything is packed with news—from the self-similar dynamics of cells and ecosystems to exactly why companies always die and cities don’t. I dog-eared and marked up damn near every page.”
—Stewart Brand, creator of the Whole Earth Catalog
“Geoffrey West's Scale is filled with brilliant insights. He illuminates the laws of nature underlying everything from tiny organisms and humans to cities and companies, and provides a quantitative framework for decoding the deep complexity of our interconnected world. If you want to know why companies fail, how cities persist and what is needed to sustain our civilization in this era of rapid innovation, read this amazing book.”
—Marc Benioff, CEO of Salesforce
“When Geoffrey West, a brilliant theoretical physicist, turned his lens to the study of life spans, biological systems or cities he stumbled onto a game-changing universal insight about growth and sustainability. Scale is dazzling and provocative and West proves himself to be a compelling and entertaining writer—this is a book we will be talking about for a long time.”
—Abraham Verghese, author of Cutting for Stone
“If there were a Nobel Prize for transdisciplinary science Geoffrey West would have won it for the work covered in Scale. This is a book of great originality and deep importance, containing startling insights about topics as seemingly unrelated as aging and death, sleep, metabolism, cities, energy use, creativity, corporations, and even the sustainability of our existence. If you are curious about how the world really works, you must read this book.”
—Bill Miller, Chairman, Emeritus, Sante Fe Institute
“Geoffrey West’s Scale is a revelation. Based on his path breaking theory and research on super-linear scaling, it provides powerful new insights into the basic scientific laws that power our modern society and economy, its startup companies, large corporations and cities. The book is a must read for CEOs, technologists, mayors, urban leaders and anyone who wants to understand the simple laws that shape the complex, self-organizing world in which we live.”
—Richard Florida, author of The Rise of the Creative Class
“This is an important and original book, of immense scope. Geoffrey West is a polymath, whose insights range over physics, biology and the social sciences. He shows that the sizes, shapes and lifetimes of living things - despite their amazing diversity -- display surprising correlations and patterns, and that these follow from basic physical principles. He then discovers, more surprisingly, the emergence of similar 'scaling laws' in human societies - in our cities, companies and social networks. These findings are presented in clear non-technical prose, enlivened by anecdotes which convey how these concepts arose, and thoughtful assessment of why they're important for those planning our future. This fascinating book deserves very wide readership.”
—Martin Rees, Astronomer Royal and author of Just Six Numbers
“Each human should learn to read and write, to count, and for those who know how to count, scalability. Scaling is the most important yet most hidden and rarely discussed attribute—without understanding it one cannot possibly understand the world. This book will expand your thinking from three dimensions to four. Get two copies, just in case you lose one.”
—Nassim Nicholas Taleb, author of the Incerto
“An absolutely riveting read. Like the best detective story, West lays out the amazing challenge of understanding why animals, cities and companies all scale so uniformly and then skillfully lets us into the secrets that his detective work has uncovered. This book captures the spirit of science in the 21st century, revealing the deep connections not just across physics and biology but society and life. The book is a perfect balance between the big scientific story and West’s own personal narrative. We accompany the author on his quest to face up to his own mortality while at the same time being exposed to the theoretical discoveries that West has pioneered in his groundbreaking work.”
—Marcus du Sautoy, Simonyi Professor for the Public Understanding of Science at Oxford University and author of The Great Unknown
“It’s rare in the history of science that someone has a big, bold, beautiful, stunningly simple new idea that also turns out to be right. Geoffrey West had one. And Scale is its story.”
—Steven Strogatz, Professor of Mathematics at Cornell University and author of The Joy of X
About the Author
Product details
- Publisher : Penguin Press; First Edition (May 16, 2017)
- Language : English
- Hardcover : 496 pages
- ISBN-10 : 1594205582
- ISBN-13 : 978-1594205583
- Item Weight : 1.7 pounds
- Dimensions : 6.5 x 1.75 x 9.5 inches
- Best Sellers Rank: #569,743 in Books (See Top 100 in Books)
- #137 in Molecular Biology (Books)
- #623 in Strategic Business Planning
- #815 in Systems & Planning
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About the author
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Customers find the subject matter fascinating and interesting. They also appreciate the quotable examples and understandable math for the layperson. However, some customers find the writing style thought-provoking, well-written, and understandible for the laity, while others find it wordy and repetitive.
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Customers find the book fascinating, with anecdotal analogies that reinforce the context. They also appreciate the original approach to a wide variety of things, and the cool, interesting examples.
"...This is a profoundly important book, in that it brings together fundamental knowledge and understandings of the biological sciences, biochemistry,..." Read more
"...And the journey (the book is a fascinating one) is full of little details and several perspectives that are being added one by one up to the final..." Read more
"...The book makes you think. I am glad I bought it. But take at least parts of it with a big grain of salt." Read more
"...the similarities between scaling in organisms and in cities was very interesting...." Read more
Customers are mixed about the writing style. Some find the book thought-provoking, well-written, and understandable for the layperson. They also say there is so much quality science, concepts, and information. However, some customers feel the text is wordy and repetitive, not for everyone, and not the most casual reading. They say the explanations are not satisfactory and the book avoids almost any mathematics.
"...all of the physiological data because it is so accurate, and yet so simple...." Read more
"...The book is easy to digest, but not for everyone and not the most casual reading...." Read more
"...Complete with quotable examples and understandable math for the layperson. West's dry nerdy style is also funny in a tongue in cheek way...." Read more
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These matters have occupied the thoughts and explorations of philosophers since the days of ancient Greece when schools of philosophical thought first became systematized and written down. In many respects, the Platonic model, consisting of idealized prototypes to which they are real-world exemplars emulated poorly, was a step or two along the right path, but not in the way that anyone would readily recognize, because Platonic thinkers utilize the mathematics of geometry to express their ideas. It would take humankind an additional 2500 years in order to arrive at understandings about the ultimate nature of reality, not in terms of circles, squares, and triangles, as believed by the ancient Greeks; but rather as stochastic processes that are now believed to govern the known universe itself. It is not the Platonic ideals as to form whose characteristics are now being studied; instead, it is the operation of evolution itself, achieved through random processes that apply to all living things, and that the atoms, molecules, and organic tissues themselves that are developed over time within a myriad of species share common characteristics as to their strengths, their replicabilities, and their scalabilities that allow them to remain viable, and to reproduce their respective species. This concept of scalability as a limiting factor West shows as apply across the board, from the simplest unicellular life forms to the largest animals capable of independent locomotion and survival here on earth.
Geoffrey West is a theoretical physicist who has taught at major universities around the world, among them Oxford University, Imperial College, London, and elsewhere in the world. He is also a Distinguished Professor and former president of the Santa Fe Institute.
He has also conducted pioneering research into the nature of complex systems, and what might be expected to occur when those systems reach beyond the cycles of natural growth that they would otherwise have without the intervention of innovative technologies that allow those systems to expand beyond their natural limitations. His treatise is a tour de force about how these earthly life forms develop and expand from there simplest roots to the complexities that we face every day. More importantly, scaling itself allows him to explore the nature of complexity; the concept of emergence, self-organization, biological networks, and resilience. He addresses matters of ecological and environmental sustainability; innovation and what he refers to as ‘Cycles of Singularities’.
West talks about the institutions of human life, from the simple to the most complex; how cities and urbanization closely resemble diverse colonies of protozoa; the nature of exponentiality and so-called ‘power laws’, and why that is important, as increasing size is also a hallmark of inherent weakness in individuals, in species, and in human-made societies, economies, and institutions. He speaks about the emerging science of cities and city life, what makes them good, interesting, and viable; but he also speaks to how cities can drown in their own complexities.
He also talks about something called fractal geometry, and how the complex patterns on which fractal mathematics is based is widely applicable to a wide range of subject matter, from computer graphic interfaces and motion pictures, to explaining cardiac arrhythmia, to music and artwork, to simulations of weather and earthquakes, and to explain volatility in the stock market. The important thing to remember about scale is that it magnifies both what is known, and what is unknown; and it is in that realm that magnification multiplies disruptive effects. In seismology, we all know about the Richter Scale, in which the effects of earthquakes are magnified exponentially with each incremental increase of force on the scale magnified by a power of 10. The higher the number, the much more powerful they become, causing their disruptive effects to propagate over a much wider area. The Richter scale is illustrative of what is known as a power law, meaning that on a logarithmic scale, the strength of the effect increases according to the size of the exponent that acts as a multiplier of lower numbered effects. At the same time, those exponentially larger effects are less commonly seen, and by virtue of their absence from consciousness, people lose awareness of the potential for incalculable damage once those effects become manifest. Along with heightened impact come interactions with other aspects of the environment that might not be noticeable. For example, the great Alaskan earthquake of 1964 exceeded 9 points on the Richter scale, but it was the tsunami that followed that wiped out coastal towns and villages. So, scale matters, even if one of the more significant dangers is our collective forgetfulness that these events occur; and they do occur more frequently than we would like to imagine.
West concludes by considering about an emerging science of commercial entities, i.e., companies: their various complexities and more limited abilities to remain sustainable over time.
As an interconnected body of knowledge in which groundwork findings in biology are shown to have relevance to larger matters about the way society operates, West’s book is essentially a work in progress. Social science, including economics, psychology, and politics (including law) are still far behind their physical science brethren in making the proper connections, and in arriving at the appropriate conclusions. Nevertheless, the fundamental understandings are there for study and contemplation. Sometimes, it is more than enough that a pioneering researcher or philosopher simply points the way forward for others to follow. That is perhaps the ultimate value of Geoffrey West’s magnificent book: acute observations provoke serious inquiry lead to further observations and explanatory hypotheses.
Science is always a work in progress; and what we claim to know today can become subsumed in a larger body of knowledge that is now accumulating. West acknowledges that there are natural limits to what living metabolism can do to keep an organism alive, even if that organism is the beneficiary of natural selection. He invokes the Second Law of Thermodynamics to suggest that entropy places an upper limit on the amount of energy in living things that can be turned to productive use. When a process reaches equilibrium in a closed system, the process itself may cease to continue; and whether it is described as an accumulation of disorder, or tagged with a pejorative appellation such as ‘useless energy’, the idea encompasses a physiochemical process beyond which its constituent parts cannot process further. The concept of wisdom implicitly acknowledges that lives are finite, that at some point things come to an end, and in the end, the preferred course of action is to make the best use of the time and resources we have available to us. To that end, an ungovernable sense of unrestrained scalability may cause us to throw away whatever potential for good or betterment that we can reasonably expect to have left to us over our remaining lifespans. In this respect, Geoffrey West may be considered something of a stoical philosopher. And that is yet another excellent reason to acquire and read his book. Highly recommended!
But he, like a lot of non-biologists who go into biology stuff, misses the point (for those who might be upset, I have degrees in Zoology and Genetics). Yes, the math shows that organisms grow and die, but does not prove or show that it is necessary for that to happen. Just because junk piles up over time doesn't mean that the laws of the universe require it to be that way. All he has done is "describe" what happens, not "explain" why, and therefore offers no insight into how to prevent it.
And he uses up his last chapter and a postscript trying to justify huge expenditures in academic research to create an overarching Theory of Everything without pointing out what, if any, possible value that might provide. We already know that sustainability is a complex problem, but we also know that there are simple solutions available to us now, without mountains of research. For example, China showed one simple solution (only available, of course, to such a rigid authoritarian regime) with its One Child Policy.
Finally, he turns everything into Lake Wobegone (where everyone is "above average") by making people and institutions appear to be more than they are though using qualifiers like "prestigious," "well-known," etc., as if he moves in select circles of only those few who can save the world.
His personality comes out in the book. He's embarrassed to describe how well his explanation fits all of the physiological data because it is so accurate, and yet so simple. But this is some of the most important work done in physiology for the last 30 years. He graciously acknowledges the contributions and efforts of the grad students and post docs who were involved. He shies away from the limelight. I've been a fan of Prof. West's work since the '90's, when the Science paper on the 3/4 power scaling law was published. So this book was a must read for me.
The book is written at a simpler level than the literature papers, which is good for attracting a wider readership. However, I would have appreciated an appendix that really explained how mathematics was derived. It still seems mysterious to me.
The other oddity is the lack of references between him and Adrian Bejan. They both are trying to describe similar phenomena, yet they don't seem to acknowledge each other.
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Figure 31 and its description is wrong. The growth of human population is not an exponential (as he says at the beginning), but a logistic curve that went through inflection around 1985. True, he mentions later that indefinite exponential growths are not sustainable and their growth finally stops, but I don't think that's a sufficient correction to the previous mistake.
By the way, his growth curve in a closed system (in chapter 5, paragraph 3) is quite similar to those I included in two of my books: [book:Human cultures and evolution|15213517] (1979) and [book:Evolución biológica y evolución cultural en la historia de la vida y del hombre|35338306] (2017).
In this book he exhibits more than once his philosophy; he is clearly adept to the theory of emergent materialism. Of course, it's his right, if he doesn't present his philosophy as science (he usually doesn't do that).
Sometimes the book is repetitive saying things over and over again. Being a popularization, the author probably wants his ideas to be clear to the reader. However, for those who know something about the matter, it's somewhat tedious.
ESPAÑOL: Geoffrey West es uno de los desarrolladores de la ciencia de la escala, que estudia la estructura fractal de muchos fenómenos de los seres vivos, sociedades y economías. Este libro divulga sus contribuciones a esta ciencia de manera muy amena y fácil de seguir.
La figura 31 y su descripción son incorrectas. El crecimiento de la población humana no es una curva exponencial (como dice al principio), sino una curva logística que pasó por el punto de inflexión hacia 1985. Es cierto que más adelante menciona que los crecimientos exponenciales indefinidos no son sostenibles y su crecimiento acaba por detenerse, pero no me parece que la corrección sea suficiente.
A propósito, la curva de crecimiento del capítulo 5, apartado 3 es muy semejante a las que yo incluí en dos de mis libros: [book:Human cultures and evolution|15213517] (1979) y [book:Evolución biológica y evolución cultural en la historia de la vida y del hombre|35338306] (2017).
En este libro demuestra más de una vez su filosofía; es claramente adepto a la teoría del materialismo emergentista. Sí, tiene perfecto derecho a hacerlo, siempre que no presente su filosofía como ciencia (y en efecto, no lo hace).
A veces es muy repetitivo; dice las cosas una vez y otra. Sin duda, al ser un libro divulgativo, quiere que sus ideas queden claras para el lector. Sin embargo, para quien sabe algo del asunto, resulta un poco tedioso.
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Reviewed in Brazil on November 26, 2020
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West has not only written a wide-ranging scientific book that is relevant and applied in nature, it’s also a very readable book. Those two things don’t always go together.
If you are interested in complexity science drawn from many scientific disciplines - physics, biology, sociology, mathematics and more - this is your book.