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Org Design for Design Orgs: Building and Managing In-House Design Teams 1st Edition, Kindle Edition


Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning.

You’ll discover:

  • Why design’s role has evolved in the digital age
  • How to infuse design into every product and service experience
  • The 12 qualities of effective design organizations
  • How to structure your design team through a Centralized Partnership
  • Design team roles and evolution
  • The process of recruiting and hiring designers
  • How to manage your design team and promote professional growth

From the brand


From the Publisher

Design Leadership Org Design for Design Orgs Understanding Industrial Design Tragic Design
Design Leadership Org Design for Design Orgs Understanding Industrial Design Tragic Design
Customer Reviews
4.1 out of 5 stars
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4.6 out of 5 stars
317
4.4 out of 5 stars
34
4.5 out of 5 stars
43
Price $26.99 $23.49 $28.28 $24.76
More titles from O'Reilly Media Inc. How Top Design Leaders Build and Grow Successful Organizations Building and Managing In-House Design Teams Principles for UX and Interaction Design The Impact of Bad Product Design and How to Fix It

Editorial Reviews

About the Author

Peter Merholz is President and one of the co-founders of Adaptive Path. For more than six years, he has been instrumental in developing the company's world-class consulting, training, and public events. Peter began his work at Adaptive Path with a focus on information architecture, and has since developed expertise in product strategy, user research, and practice development.

Peter's personal blog, http://peterme.com, and his essays for Adaptive Path demonstrate his unique ability to foresee what's coming next in information architecture, organizational change, and product strategy. He has the perhaps dubious distinction of coining the term "blog" in 1999, when blogging was still a nascent genre.



Kristin Skinner is Managing Director at Adaptive Path where she established and leads the Design Program Management practice. She has shaped and lead over 40 of the firm’s most strategic and complex projects and programs, working directly with C­suite stakeholders in the Fortune 50. She is also Head of Design Management at Capital One, an emerging function to address rapid growth in the design organization and deliver end­-to-­end customer experiences that improve people’s lives. Before joining Adaptive Path, Kristin worked as a Design Manager at Microsoft in their ground­-breaking Pioneer Studios. Kristin co­programs and hosts the MX Conference, and has spoken at events such as UX Week, and MX15.

Product details

  • ASIN ‏ : ‎ B01KU8O23M
  • Publisher ‏ : ‎ O'Reilly Media; 1st edition (August 22, 2016)
  • Publication date ‏ : ‎ August 22, 2016
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 4554 KB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Not Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 289 pages
  • Customer Reviews:

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Customer reviews

4.6 out of 5 stars
317 global ratings

Top reviews from the United States

Reviewed in the United States on September 11, 2016
The minute I started reading Org Design for Design Orgs, I couldn't tear my eyes from it. It was almost 2am when I found myself in the middle of chapter 7, and had to talk myself into getting some sleep.

This book was so rich with personable, practical advice on how build design culture that I felt like I was in a cozy fireside chat with a design mentor. It was like listening to stories from someone who has lived through it all. Someone who could relate and empathize deeply with the issues I'm facing with my design organization, and give smart, actionable advice on how to proceed forward.

I’m a designer and researcher at a startup that has been through many ups and downs in the past 2 years. Our design team has struggled with getting design recognition and getting research to be valued and integrated. We've had designers hit career ruts and stunted growth, and have had friction with aligning with leadership. This book covered all these issues in well organized manner, supported by clear diagrams and real world stories. If you work on or with an in-house design team, this book is an ABSOLUTE must-read.

This truly is the book I wish I had since the beginning of my design journey. It’s the book I would reference with, write proposals and plans with, wallow in sorrow with, get uplifted with hope with. It confronts the reality of being an in-house designer straight on. I always have it with me at work, showing highlighted sections to my design manager, to product managers and engineers.

It’s not only a book that I know will be useful throughout my career in design, it’s the greatest design mentor I could ever ask for, always in my back pocket.
19 people found this helpful
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Reviewed in the United States on May 10, 2017
Most business books contain a nugget or two of knowledge surrounded by two-three hundred pages of fluff. This is not one of those books. Peter provides a strong high-level argument for making design the center of your organization, then dives into exactly how to do so, covering everything from team organization to reporting structure, to day-to-day management advice. Whether you're in the weeds as a design practitioner or team leader or an executive at an organization that wants to be design-centric, you'll find value in this book.
3 people found this helpful
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Reviewed in the United States on October 20, 2019
Reading this book for the second time, because there are so many helpful nuggets of wisdom. Like a great cookbook, this book is a valuable reference to help you develop your design organization. There are actionable insights to guide design leaders in refining their design organization, team structure and operations. It breaks down core areas and you can hop around to different chapters and dive into topics that are most relevant to you. Glad that we are elevating this discussion as the value of design organizations, to design deeper human connection to products and services, will be the great differentiator in the competitive marketplace. Thank you Kristin and Peter for writing this book. This is a keeper!
One person found this helpful
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Reviewed in the United States on February 25, 2018
Regardless of your title, if you manage a design team in any capacity read this book. Right now. It accounts for scale, business context, and vision in a quickly digestible manner. The authors are seasoned design professionals — to say the least — and tackle their subject matter with good humor, depth, and passion.
3 people found this helpful
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Reviewed in the United States on September 11, 2017
Great practical approaches to make sure that Deign has the leadership, structural, and operational chops to take full advantage of the seat it has gained at the business leadership table. Fully recommend for design and business leaders who want to grok the advantages and structure of great design orgs.
Reviewed in the United States on January 3, 2018
It gives you valuable insights on how to design a design organization! The book is too focused on product design organizations, so maybe a better approach might be focusing it on other areas, like how to be a design manager in an advertising environment.
2 people found this helpful
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Reviewed in the United States on September 23, 2019
I manage a team of Learning Experience Designers and wanted to think outside the box by looking at a different industry. I found most of the stories in this book relatable and the information relevant. The chapter on recruiting was a little too rudimentary, but loved the rest of the book.
Reviewed in the United States on August 19, 2020
I haven't read yet, but shipped on time and brand new it's good
One person found this helpful
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Top reviews from other countries

Michael
5.0 out of 5 stars Extremely Practical.
Reviewed in Canada on June 8, 2020
Loved this book. I've worked at small-medium startups for the past 6 years, and found this book very relevant as a solo (or small team) wannabe design leader. Book has tons of practical examples, visuals, and diagrams. Even a levelling framework that you can use to gauge where you are as a designer. Really, really enjoyed this one.
RK45
5.0 out of 5 stars Unique and Useful Book
Reviewed in India on November 8, 2019
Condensed version of rich professional experience. Surprisingly books on this topic are rare.
Gina
1.0 out of 5 stars Although I’m sure the book is going to be fantastic the item I received was bound upside down and ...
Reviewed in the United Kingdom on November 2, 2017
Although I’m sure the book is going to be fantastic the item I received was bound upside down and back to front with pages falling out. It’s an expensive book for such poor quality control
One person found this helpful
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