You've subscribed to ! We will preorder your items within 24 hours of when they become available. When new books are released, we'll charge your default payment method for the lowest price available during the pre-order period.
Update your device or payment method, cancel individual pre-orders or your subscription at
Your Memberships & Subscriptions
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Follow the author

Mr. Tony Rossell
Follow
Something went wrong. Please try your request again later.

Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission Kindle Edition

by Tony Rossell (Author) Format: Kindle Edition
See all formats and editions
An effective membership recruitment program is the road to growth, financial health, and mission success for an association. In Membership Recruitment, Tony Rossell shows how you can grow your membership year after year. You will find the book filled with his practical guidance based on Rossell’s thirty years of consulting with hundreds of membership groups and a decade of benchmarking research with thousands of associations. By reading Membership Recruitment, you’ll learn: •How to make a case for supporting membership growth in your association •The compelling economics of membership compared to any other product offering •The five stages of a member’s relationship journey with an association •How to define your target markets and reach top prospects •Techniques to build a compelling value proposition and marketing message •How to test, track, and analyze membership campaigns for optimal results •The top innovations that support continued membership growth and resiliency. Providing numerous real-world examples along with practical insights, you’ll discover what works and what doesn’t from the experiences of many associations that have both succeeded and made mistakes as they have pursued membership growth. You can build a membership growth engine for your association. This book shows you how.
Previous slide of product details
  1. Print length
    133 pages
  2. Language
    English
  3. Sticky notes
    On Kindle Scribe
  4. Publication date
    January 25, 2021
  5. File size
    4028 KB
  6. Page Flip
    Enabled
  7. Word Wise
    Enabled
  8. Enhanced typesetting
    Enabled
  9. See all details
Next slide of product details

Editorial Reviews

Review

In praise of Membership Recruitment
"Tony Rossell is the Master of Membership Marketing. This book is not a theoretical treatise; it reflects Tony's work over many years, during which he has executed these principles over and over again to the great benefit of many membership associations. As the terrain shifts under the feet of non-profit associations, and for-profit corporations capitalize on the membership model, Tony's expertise on member acquisition and retention is to be treasured by anybody serious about membership growth."

Ron Mattocks
Chief Operating Officer
Council for Advancement and Support of Education (CASE)

"Tony Rossell has spent considerable time observing associations committed to growth and identified the strategies needed to make it happen. This book provides a deep dive into the membership recruitment process and will be a great tool for any association that seeks a guide to expanding market share and membership."

Sarah L. Sladek
Founder and CEO
XYZ University

"Tony Rossell is a leading expert on all aspects of membership from recruitment through retention. As it is stated in the book, 'Members can and should be the driving power for association success.' This book should be required reading for all who work in a membership association. The book contains practical, research-based advice and guidance that will assist associations in the development of strategies both to increase membership and retention."

Neil Reichenberg
Former Executive Director
International Public Management Association for Human Resources

"Membership Recruitment is a thoughtfully written guided tour of today's membership marketing universe, complete with how-to advice for the uninitiated, updates for the experienced, and fresh insights for everyone."

Joy Davis, CAE
Managing Director, Member Products
American Association of Pharmaceutical Scientists

"I have worked with Tony for many years. He has a relentless dedication to the achievement of an organization's growth goals through his ability to implement targeted messaging that offers a strong and compelling reason to take action and his use of data to measure success."

Roger C. Myers, Jr., CPA, MBA
Chief Financial Officer
Certified Financial Planner Board of Standards, Inc.

"If you are in the membership business, do yourself and your organization a favor by buying and reading this book. Tony Rossell understands the membership business better than anyone. Save yourself years of trial and error by discovering what he has learned during a long and successful career in membership marketing. Tony knows what works today and where the trends are leading us tomorrow."

Frank Kenny
Founder
Chamber Pros Community

"Great associations have great membership programs, period. If I were going to read only one book on how to develop, nurture, and grow your business, particularly during these challenging times, it would be this one. Tony has been the industry expert for the past thirty years and his knowledge is invaluable."

Chris Strong
Senior Vice President, Conventions and Membership
National Business Aviation Association

"I have had the good fortune to partner with Tony Rossell for the last decade to double my association's membership, and am always impressed by his ability to leverage his deep marketing expertise to generate new ideas and strategies to grow acquisition and retention. You might never be lucky enough to work with Tony, but if you have the good sense to purchase his book, you will benefit from his lifetime of experience to gain practical, powerful insights and frameworks that drive membership growth."

Stephen Fox
Vice President, Membership and Constituent Relations
American Nurses Association

Product details

  • ASIN ‏ : ‎ B08V1CGBBW
  • Publisher ‏ : ‎ Marketing General Incorporated (January 25, 2021)
  • Publication date ‏ : ‎ January 25, 2021
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 4028 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 133 pages
  • Customer Reviews:

About the author

Follow authors to get new release updates, plus improved recommendations.
Mr. Tony Rossell

Mr. Tony Rossell

Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

Tony Rossell serves as the senior vice president of Marketing General Incorporated (MGI), a direct marketing agency in Alexandria, Virginia. For over three decades, he has consulted with hundreds of associations to help them achieve their membership growth goals and mission through better strategy, research, and marketing.

A frequent writer and speaker on marketing topics, his recently published book, Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission, offers a practical guide to help membership professionals. He is a contributing author to two other books, Membership Marketing (ASAE 2000) and Membership Essentials (Wiley 2016). He is a regular speaker at association conferences and has presented on membership marketing topics on four continents. He is the past chair of the ASAE Membership Council. In his work at MGI, Tony launched the annual Membership Marketing Benchmarking Report and developed the membership framework he calls the “Membership Lifecycle.”

Customer reviews

4.9 out of 5 stars
32 global ratings
A small book with a powerful punch!
5 out of 5 stars
A small book with a powerful punch!
Most people talk about membership recruitment. In his new book, Tony gives you more than talk, he gives you tips and techniques for immediate action.You will learn membership recruitment strategies from real-life case studies. If you are wondering if you should budget for membership recruitment, wonder no more. On page 37, Tony gives you the economic model to justify why membership recruitment is vital to your organization’s growth.Get your copy today. You and your future members will be glad you did!Velma KnowlesBest-selling Author
Hide
Thank you for your feedback
Sorry, there was an error
Sorry we couldn't load the review

Top reviews from the United States

RareReviewer
5.0 out of 5 stars Insight from an Association Market Leader
Reviewed in the United States on March 29, 2021
Verified Purchase
Let me first say that my review is biased. For over 10 years I have used Market General's Annual Membership Benchmarking Report to keep up with trends in the association industry. That said, this book provides enough nuggets that experienced membership and marketing people will look and say "we need to double down on these opportunities." The book provides common sense examples, efforts and results that will drive your association forward, even during uncertain economic conditions. In addition to information and examples, Tony provides a robust list of known experts and books as part of his writing...not part of end notes or footnotes. If you are in the industry you will recognize these names. If you are new, it is a treasure-trove of experts that will benefit you. Get this book and read it. If you are a leader, get it for your team and start brainstorming all the ways you can implement Tony's recommendations. Take that list and focus it on a select few. Develop, test, launch, review, adjust, and keep going! Wishing you great success.
2 people found this helpful
Helpful
 Report
Melanie Underwood
5.0 out of 5 stars A small book with a powerful punch!
Reviewed in the United States on March 5, 2021
Verified Purchase
Most people talk about membership recruitment. In his new book, Tony gives you more than talk, he gives you tips and techniques for immediate action.

You will learn membership recruitment strategies from real-life case studies. If you are wondering if you should budget for membership recruitment, wonder no more. On page 37, Tony gives you the economic model to justify why membership recruitment is vital to your organization’s growth.

Get your copy today. You and your future members will be glad you did!

Velma Knowles
Best-selling Author
Customer image
Melanie Underwood
5.0 out of 5 stars A small book with a powerful punch!
Reviewed in the United States on March 5, 2021
Most people talk about membership recruitment. In his new book, Tony gives you more than talk, he gives you tips and techniques for immediate action.

You will learn membership recruitment strategies from real-life case studies. If you are wondering if you should budget for membership recruitment, wonder no more. On page 37, Tony gives you the economic model to justify why membership recruitment is vital to your organization’s growth.

Get your copy today. You and your future members will be glad you did!

Velma Knowles
Best-selling Author
Images in this review
Customer image Customer image
Customer imageCustomer image
2 people found this helpful
Helpful
 Report
Web Master
5.0 out of 5 stars Great Book
Reviewed in the United States on February 23, 2022
Verified Purchase
This is a great book, and an easy read, that changed my view about membership driven/based companies.
2 people found this helpful
Helpful
 Report
M Hill
5.0 out of 5 stars Great membership recruiting and retention ideas
Reviewed in the United States on October 4, 2022
Verified Purchase
This easy to read book provides concise tactics and examples for member recruitment and retention. I highly recommend this book.
2 people found this helpful
Helpful
 Report

Report an issue


Does this item contain inappropriate content?
Report
Do you believe that this item violates a copyright?
Report
Does this item contain quality or formatting issues?
Report