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Carmine Gallo
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The Bezos Blueprint: Communication Secrets of the World's Greatest Salesman Kindle Edition

by Carmine Gallo (Author) Format: Kindle Edition
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The communication and leadership secrets of Jeff Bezos and how to master them, from the bestselling author of Talk Like Ted.

Jeff Bezos is a dreamer who turned a bold idea into the world’s most influential company, a brand that likely touches your life every day. As a student of leadership and communication, he learned to elevate the way Amazonians write, collaborate, innovate, pitch, and present. He created a scalable model that grew from a small team in a Seattle garage to one of the world’s largest employers.

The Bezos Blueprint by Carmine Gallo reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon’s astonishing growth. As one of the most innovative and visionary entrepreneurs of our time, Bezos reimagined the way leaders write, speak, and motivate teams and customers.

The communication tools Bezos created are so effective that former Amazonians who worked directly with Bezos adopted them as blueprints to start their own companies. Now, these tools are available to you.

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  1. Print length
    261 pages
  2. Language
    English
  3. Sticky notes
    On Kindle Scribe
  4. Publisher
    St. Martin's Press
  5. Publication date
    November 15, 2022
  6. File size
    3872 KB
  7. Page Flip
    Enabled
  8. Word Wise
    Enabled
  9. Enhanced typesetting
    Enabled
  10. See all details
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From the Publisher

The Bezos Blueprint Carmine Gallo
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Editorial Reviews

Review

“Jeff Bezos’ first letter to Amazon shareholders should be required reading for every entrepreneur. I keep the letter in a folder on my desk and re-read it at least once a year. In The Bezos Blueprint, Carmine Gallo examines more than two decades of Bezos letters to reveal the writing and communication strategies that should be taught to everyone with a story to tell.”
―Marc Randolph, Co-Founder and First CEO of Netflix.

"When I spoke publicly in my military days as a U.S. Navy Admiral and a NATO Supreme Allied Commander, I would often dive into Carmine Gallo's evocative book on the communication skills of Steve Jobs. Carmine now turns his lens on another visionary business leader, Jeff Bezos, analyzing the Amazon founder's extensive collection of writings and speeches for unique and actionable insights that will help anyone sharpen their communication skills―highly recommended for leaders at every level!"
―Admiral James Stavridis, 16th Supreme Allied Commander at NATO

“Gallo diligently covers Bezos’ way with persuasion, story structure and―central to everything―simplicity.”
―The New York Times Sunday Review

“Communications coach Gallo (Talk Like TED) teaches successful speaking and writing by breaking down the communication style of Amazon founder Jeff Bezos. Intended for professionals in a business setting, the book draws lessons from real excerpts of speeches and shareholder memos that Bezos has delivered over the past 20-plus years.…An insightful guide to improving communication skills.”
―Library Journal (starred)

“[An] incisive look at the communication strategies used by Amazon founder Jeff Bezos. … helpful for entrepreneurs and those working in professional communications alike. The result is a rewarding and informative take on how to craft a convincing message.”
―Publishers Weekly

About the Author

CARMINE GALLO, bestselling author of The Presentation Secrets of Steve Jobs, is the communications coach for the world’s most admired brands. A former anchor and correspondent for CNN and CBS, Gallo is a popular keynote speaker who has worked with executives at Intel, Cisco, Chevron, Hewlett-Packard, Coca-Cola, Pfizer, and many others and writes the Forbes.com column “My Communications Coach.” He lives in Pleasanton, California, with his wife and two daughters.

Product details

  • ASIN ‏ : ‎ B09NTJQBHW
  • Publisher ‏ : ‎ St. Martin's Press (November 15, 2022)
  • Publication date ‏ : ‎ November 15, 2022
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 3872 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 261 pages
  • Page numbers source ISBN ‏ : ‎ 1035004119
  • Customer Reviews:

About the author

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Carmine Gallo

Carmine Gallo

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Carmine Gallo is a popular keynote speaker, Harvard instructor, and communication advisor for the world's most admired brands. His new book is FIVE STARS: The Communication Secrets to Get From Good to Great. Gallo is the author of 9 books including international bestsellers: Talk Like TED, The Presentation Secrets of Steve Jobs, The Apple Experience, and The Storyteller's Secret. Join Carmine's list at carminegallo.com and follow him on Twitter @carminegallo.

Customer reviews

4.5 out of 5 stars
109 global ratings

Top reviews from the United States

John Richards
5.0 out of 5 stars Great insight into Bezos’ approach and success…
Reviewed in the United States on March 11, 2024
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Carmine Gallo rarely misses. And this book is not exception. He really did his homework and research to determine Jeff Bezos’ approach to growing Amazon into a household name. The good news is that this book isn’t just for business leaders. It’s for any communicator. As a preacher and speaker, I found many great tips to continue to hone my speaking. And I think you would too. Check it out.
One person found this helpful
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Kelvin Johnson
5.0 out of 5 stars Persuasive Communication Toolkit & Leadership Edge
Reviewed in the United States on December 30, 2022
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I'm a self-proclaimed nerd on books like the Bezos Blueprint that share best practices and pitfalls to avoid in the art of persuasion, presentations, and effective communications. This book does an amazing job of providing pragmatic insights, tips, and tools to communicate like the world's greatest salesman. But what I found even more impactful were the insights into the mindsets and principles of some of the most successful entrepreneurs. My top three were:

1. Jeff Bezos - "It's always Day One." The Day One mindset isn't about the skills you failed to learn yesterday; it's about learning new skills to avoid failing in the future.

2. Jerry Seinfeld - Seinfeld approaches the craft (writing) like an athlete trains for a sport. The ones who are great put a tremendous number of hours into it. It's a game of tonnage.

3. Melanie Perkins - She pitched the Canva idea to one hundred investors and heard no one hundred times. But she didn't take no for an answer.

As an entrepreneur myself, this was a timely read as I reflect on my successes, failures, and learnings in 2022. This book is great for anyone looking to become a more effective communicator, presenter, and leader.
6 people found this helpful
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Matt Hutson
4.0 out of 5 stars Great book for all communicators
Reviewed in the United States on November 18, 2022
Reading through this ARC was a joy. If you have read any of Carmine Gallo 's other books, and you like them, then you will probably like this book too.

When reading self-development books, like this one, the matter of liking something should not play as heavily as finding value in it.

The Bezos Blueprint has value to offer anyone, especially in leadership positions, anyone who writes and speaks to persuade or convince people of your opinions or facts.

The book used Bezos as a model but in a certain way, he was not the central focus of the book. There were plenty of other examples from other writers, entrepreneurs, and speakers that helped to make the concepts of the book more understandable and applicable.

Carmine Gallo is a storyteller and he believes in the power of storytelling, however, there is a certain point where stories can interfere with the key takeaway of the main points. The books definitely could have gone with less storytelling and more practical examples of how the reader could apply the takeaways in their own life. This does not mean that there were no takeaways, on the contrary there were plenty!

All the takeaways are valuable and can be practiced and implemented to improve your communication.

There are a total of 20 drills throughout this book that helps you to apply the knowledge in your own life. I found this to be extremely useful and also it is summarized at the end of the book which makes it even easier to come back to and practice.

Overall, if you are a leader, a writer, a teacher, or any type of person who communicates and wants to persuade well, then I highly recommend reading The Bezos Blueprint.
7 people found this helpful
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C. Cooper
5.0 out of 5 stars Really Good Book--I Bought Two More and Gifted Them
Reviewed in the United States on March 12, 2023
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My boss (a physician) recently read this book and at age 74, was enthused about it at work. I bought a copy for myself and knew right away that my adult son would be interested in the content, so I bought him a copy and he got some good perspectives. I was going to pass my copy to another friend/instructor, but decided to keep mine and pass along a new copy to that friend, who is a martial arts expert instructor who loves to read and learn. He also mentioned in class some good points he picked up from the Bezos Blueprint.

At work, we were preparing to send out a letter to our patients, and after reading the first few chapters of this book, we rewrote the letter completely to a more appropriate reading level for our patients.
One person found this helpful
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J. Koller
5.0 out of 5 stars recommended reading for amazonians
Reviewed in the United States on February 18, 2024
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Amazon works differently. In a senior-level position, you will have to write a lot. This book will raise the bar for you.
One person found this helpful
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Financial Physician
5.0 out of 5 stars Not so much a biography as a how-to
Reviewed in the United States on June 28, 2023
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Follow these guidelines. Thanks to the author for putting on paper the method behind the worlds greatest store and the commitment to customer satisfaction. If only other CEOs would read it...
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Chris
5.0 out of 5 stars The Bezos Blueprint is Brilliant
Reviewed in the United States on December 6, 2022
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Jeff Bezos’ blueprint for communicating in the spoken and written word is worthy of everyone’s consideration. Words, when used judiciously, have power to “move mountains.” I recommend this quick read without equivocation.
2 people found this helpful
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Ron T
1.0 out of 5 stars KISS is NOT a Blueprint
Reviewed in the United States on November 20, 2022
If you are looking for insight into the Bezos way, I would suggest that you skip this book, which reads like an extended grammar check of a few of Bezos’ speeches and memos. The end result is certainly lacking in any direct contribution or ideas from the man himself.

If you think word counts and syllable counts and advice such as “keep your message short and use simple words” are the key to business success, then this is the book for you.

Not a recommended read.
7 people found this helpful
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Top reviews from other countries

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Zak
5.0 out of 5 stars Excellent read
Reviewed in the United Arab Emirates on July 31, 2024
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Highly recommend
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S. Saccone
5.0 out of 5 stars a book to read over and over!
Reviewed in Italy on April 5, 2024
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Great learnings from the leader of a company who always starts from the customers needs!

Amazing suggestions about how to make communication effective!
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Ramon Alexander Cabrera Rojas
5.0 out of 5 stars Recomendado
Reviewed in Spain on November 6, 2023
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Visión clara del modelo de gestión de éxito de Amazon. Cubre de forma muy práctica todas las claves para comunicar de forma efectiva y conseguir eficiencia en la organización
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Customer Oxfordshire
5.0 out of 5 stars Great insights
Reviewed in the United Kingdom on May 31, 2023
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I really like this book. It’s a bit repetitive in parts, but Carmine shares some very useful insights about Bezos’s communication strategy and delivery. Good book
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