will doherty

E.W. Scripps becomes the first CTV publisher to adopt OpenPass, The Trade Desk’s single sign-on product for user authentication.

How big of a deal is The Trade Desk’s top 100 list? AdExchanger spoke to industry experts for their reactions and bounced some of their hot takes off The Trade Desk.

In today’s newsletter: could an open-source website template fix programmatic advertising?; The Trade Desk’s new tool for targeting only the top 500 sites; and some of Apple and Microsoft’s services won’t fall under DMA regulation.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cook The Books Google is warning recipe bloggers to post pertinent information (which is to say, the ingredients and recipe) in visible, accessible parts of their site or risk being down-ranked in search results.  “To me, this seems like some sort of warning […]

Programmatic platforms are still unclear whether supply-path optimization is a way to compete or cooperate with each other.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pass The DOJ Google faces a DOJ lawsuit that could compel the company to spin out its sell-side ad tech business. But the company isn’t overly concerned about this development, per a conversation between Marketing Brew and Google VP of Global Ads Dan […]

Marketers taking a conservative approach to brand safety are pulling back from buying the long tail to minimize their exposure to fraudulent, non-viewable and brand-unsafe inventory. As premium publishers develop strong programmatic capabilities, brands are transacting with them directly rather than on the open exchange. EMarketer predicts that nearly 80% of programmatic dollars will be […]

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Will Doherty, vice president of business development at Index Exchange. Header bidding is the rare ad tech phenomenon where the noise is equal to the fury. Its staggering growth and adoption has propelled it […]

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Will Doherty, vice president of business development at Index Exchange. The concept of scarcity tends to have a negative connotation, as anyone who has ever shopped for real estate in a hot market can […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Will Doherty, VP of business development at Index Exchange. The digital advertising industry is rapidly reaching a maturation point, particularly in programmatic. The widespread development of native advertising and even the much-talked-about promise of […]