Will EA Be The New Ad Network?; These Teeth Are Real I Can Prove It
Electronic Arts is done slow-rolling into advertising. Plus, Sensodyne is experimenting with “content credentials” for its digital ads.
Electronic Arts is done slow-rolling into advertising. Plus, Sensodyne is experimenting with “content credentials” for its digital ads.
AI was a hot topic at Cannes Lions, while Elon Musk used the festival as a shot at redemption for X. Plus: Expect more crypto ads this year.
In today’s newsletter United Airlines gets into retail media; why AI fails to catch AI-generated content; and political advertisers flock to X for cheap impressions.
In today’s newsletter: The FTC finalizes order barring Outlogic from selling location data; even Snap is sending publishers less referral traffic; Chase Bank’s advertising (and ad tech) opportunities.
In today’s newsletter: Users’ rare anime collections disappear as Sony consolidates Funimation and Crunchyroll; Instagram and Threads stop promoting political content; and why Fortnite is winning the metaverse.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Arc Of History The Browser Company is backed by tech elite like Instacart CEO Fidji Simo, Medium founder Ev Williams, Zoom founder and CEO Eric Yuan and LinkedIn co-founder Reid Hoffman. TBC makes a browser called Arc, and this week it launched […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cannot Fulfill This Request Generative AI products continue to fail in obviously foreseeable ways. The latest: Amazon listings that appear to have used OpenAI’s ChatGPT to generate product names and descriptions feature an identical error message, The Verge reports. Who doesn’t want to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tough Cookies Some industry observers (including AdExchanger) have deliberated on The Trade Desk’s apparent withdrawal from – and direct antagonism with – the Chrome Privacy Sandbox. Bill Simmons, TTD’s VP of product, penned a column in December for The Current, which is The […]
Publisher frustrations with the algorithm-driven internet are boiling over – and the rise of generative AI-powered search, which rarely links to the stories it scrapes, will cause irreparable damage.
Lowering efficiency in exchange for volume can build up a funnel of potential customers who are retargeted with deals on Black Friday.