It’s time for advertisers to get more nuanced with their approach to brand safety, says Mia Libby, The Wall Street Journal’s SVP of enterprise. It’s okay to be cautious, but excluding all news from programmatic media plans isn’t the answer.
The challenges facing digital advertising feel bigger than ever. But when you’re in Cannes, you can’t help but focus on the positives. Here are the six biggest ad industry trends and positive takeaways from this year’s show.
The company’s total revenue was down 1% YOY due to a decline in ad revenue across its News Media and Dow Jones publishing groups.
Appealing to advertisers’ better angels is never going to bring ads back to the news. But appealing to their bottom lines might.
URLs and domains – even those of big-name publisher brands – cannot be trusted in isolation. Buyers need to look at page-level data, too.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do We Ever Not Kick The Can? After Google Chrome first committed to third-party cookie deprecation, big advertisers and Google partners frankly didn’t expect the initial deadlines to remain. Google Ads and Chrome weren’t ready, not to mention needing the UK data regulator’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Live Shopping ROI … Or RIP? Amazon, TikTok, Instagram and YouTube have all tried their darndest to make livestream shopping happen in the US. But Americans just aren’t into it, Wired reports, and Chinese influencers and companies aren’t having much success exporting their […]
After two years of lost revenues, travel-focused publishers are eager to maximize a post-pandemic recovery. BoardingArea, a publisher network that includes more than 60 travel blogs, isn’t just banking on a return to normal, said its founder Randy Petersen. After weathering the pandemic, BoardingArea is betting on revenue diversification and a revamped programmatic tech stack for its future growth.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Game-Changer The NFL has a history of media and marketing innovation. If we’re keeping score, it was the first sports league to reach every TV in America, the first to invest in studio-style production and the first to mic players on the field. […]
Foundry, formerly known as IDG Communications, wants to shed its old identity and build a new reputation not as a digital publisher but as a provider of data and marketing tech, according to Foundry President Kumaran Ramanathan. Ramanathan spoke to AdExchanger about why Foundry walked away from open-web programmatic, how it’s fusing its first-party data with a marketing and data tech stack and its M&A ambitions.
