Why Ad Tech Is The New Change Management For Retailers
This week, the AdExchanger Commerce newsletter caught up with Mark Heitke, Best Buy Ads vet and new VP of strategy at Symbiosys, a retail media tech biz with a new take on search advertising.
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Retail Search Startup Symbiosys Raises $9 Million For Its ‘Collaborative Bidding’ Model
One retail search startup, Symbiosys, which launched last year, is trying to clean up the clutter with an idea it calls collaborative bidding
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Symbiosys Pitches A New Collaborative Bidding Model For Retail Search And Social
Retail media networks have been adding ad tech audience extensions for the open web and CTV. Now, new startup Symbiosys wants to take retail ad platforms a step further into search and social.