Madhive Acquires Frequence In A Push For Local Omnichannel Budgets
TV-focused demand side platform Madhive acquires Frequence, an omnichannel marketing platform with roots in broadcast TV. Both companies have a foothold with local advertisers.
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Spencer Potts
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MadHive Is Going Shopping For Measurement Tech With $300 Million Investment From Goldman Sachs
MadHive, the CTV ad buying platform, announced a $300 million investment from Goldman Sachs. Now, the company is turning its attention to measurement and attribution companies that might make lucrative acquisition targets.