Why does MFA continue to thrive? MFA monetization benefits everyone in the ad tech ecosystem that collects a revenue share. That includes both SSPs and DSPs.
Google Ad Manager (GAM) was out of commission for about three hours Thursday evening across web, app and video inventory. Any ad placement served through GAM, even ads monetized by a non-Google SSP, went dark, leading to lost revenue for publishers of all sizes at a time when they can least afford to lose out on revenue.
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Adam Schenkel, Senior Vice President, Global Commercial Development at GumGum. We’ve all been there: We’re reading a fascinating article or blog on the web when a glistening ad appears. However, the catchy ad disappears […]
The list of failed DSPs is getting long: Sizmek. IgnitionOne. Eyeview. Audience Science. Each DSP left unpaid invoices to suppliers they went bankrupt or closed, forcing exchanges to eat the losses or claw back money it already gave to publishers. Now exchanges are getting tough about getting paid. Nearly one year post-Sizmek, BidSwitch, TripleLift, PubMatic, OpenX, […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Late last year, publisher platform Sovrn raised $25 million to build on its diversified product suite. Shortly thereafter it acquired VigLink, a platform to help publishers optimize their affiliate revenue. This week on the AdExchanger Talks podcast, CEO Walter Knapp summarizes the company’s thesis: “Can we […]
Sovrn’s acquisition of VigLink last week will make 2019 Sovrn’s first year when subscription software services outearn its traditional advertising exchange. Sovrn began in 2014 as an SSP offering scale and analytics on its aggregated publishing data, growing to be one of the largest ad networks with tens of thousands of blogs and publisher clients. […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Harada, general manager of data at Sovrn. Publishers without an updated Ads.txt file are missing out on revenue and stand to lose more in the near future. Despite strong initial adoption of Ads.txt […]
Sovrn closed a $25 million Series E round Thursday to help it acquire companies outside of ad tech. Sovrn’s original investors, led by Foundry Group, all participated in the round. “Our business is 100% focused on tools and technologies that help publishers – of which advertising is an important one,” said Sovrn CEO Walter Knapp. […]
Six top ad exchanges are asking the Trustworthy Accountability Group (TAG) to referee auction dynamics. The CEOs of OpenX, PubMatic, Rubicon Project, Sovrn, SpotX and Telaria collectively signed a letter to advertisers and publishers outlining principles of transparency, efficiency and fair-market practices. They want to clearly state what’s acceptable and what’s not to restore trust […]
Sovrn CEO Walter Knapp sat down in a conference room on June 27 and told 27 staffers it would be their last day. Knapp told AdExchanger the layoffs were proactive. Before the layoffs, the company had grown from 50 people to more than 250 staffers in two years. It raised $18 million in August 2015, […]
