Xandr Can’t Find Who It Doesn’t Know; The New Teenage Wasteland
Ad tech faces a GDPR compliance paradox. Plus, TikTok will make it harder to target teenagers and plans to give users more control.
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South China Morning Post
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OPINION: The Sell SiderSouth China Morning Post Went All In on First-Party Data
Six months ago, South China Morning Post decided to cut itself off from third-party data and switch to a first-party data platform. “We wanted to give the whole business – commercial and editorial – access to quality first-party insights that they could use across the whole business,” said Ian Hocking, VP of digital at South […]